BIG CBS channels fortifies its position in English prog. genre!

The successful implementation of DAS in the key metros has resulted in a strong upsurge in the viewership and market share for the BIG CBS Network, Reliance Broadcast Network Limited’s joint venture with CBS Studios International, consolidating its position as the premier English Entertainment Network amongst viewers across metros. According to the latest TAM reports of week 51 (Source: 16th Dec – 22nd Dec, Digital 4+ AA Sec A, Top 7 metros), BIG CBS channels – PRIME and LOVE – have topped the charts, registering a cumulative relative share of 28% amongst all other competing English GECs.

For the same week, BIG CBS LOVE has surpassed Star World and AXN  with 3.33 GRPs compared to 3.04 (STAR World) and 2.58 (AXN). (Top 7  Metros, CS SEC A 4+). The channel also garnered all 3 Top Positions in the Top Rated Programmes Charts, with Sex & The City, Excused & Life Unexpected among CS Females SEC A 4+, 7 Metros.

According to latest TAM reports, the data also highlights the huge increase in the Relative Share, Reach and TSV of the BIG CBS channels post DAS (Digital Addressability System) i.e. during weeks 48-51 (Market:– Mumbai, Delhi and Calcutta. TG: CS 4+ Sec A) compared to the pre-DAS figures. The Relative Share of BIG CBS PRIME and LOVE increased by 93% and 192% respectively while the channels’ Reach increased by 86% and 124%. The TSV of both channels also registered impressive jumps with BIG CBS Prime and Love logging 33% and 78% growth respectively.