BIG CBS Prime to bring in Maha Crime Sunday!

BIG CBS PRIME, India’s first international general entertainment channel for men, is all set to launch a special weekend property Maha Crime Sunday beginning April 21, 2013. The channel, available in dual feeds of English and Hindi, will treat audiences to an electrifying and gripping assortment of crime shows selected from the key programming like 48 Hours: Mystery and CSI: Crime Scene Investigation. Understanding that men would enjoy a series of back to back episodes of some of the most baffling and mysterious crime cases, BIG CBS Prime has scheduled this as a Sunday special for their audiences. The seven week special premiers this Sunday April 21st and will air each Sunday 8:30-10:30pm.

With films and television sharing a symbiotic relationship, Maha Crime Sunday will see its first episode have actor Emraan Hashmi coming on board to reach out to its strong male audience for the promotion of his film Ek Thi  Daayan. Ensuring mass appeal and excitement, each of the shows will be peppered with Indian content as Bollywood and celebrities takes on the shows to promote their films, where synergies exist.
Each Sunday will see the spot-light on a special cause. These will range from cyber crimes to crime against women to domestic violence to sexual abuse and violence. With international content shot with the best technology, brilliant story lines, ace actors and keeping in mind the sensibilities and preferences of the male audience, this special from the channel promises to be addictive and highly engaging.

Commenting on this programming innovation, Mr. Anand Chakravarthy, Business Head, BIG CBS Networks, said, “Maha Crime Sunday has been designed to suit the entertainment penchants of the male audiences in India. This special, is backed with the understanding that audiences seek gripping stories which are well delivered, and wish to move away from story lines and programming which are served to them frivolously and more flippantly.  With this offering we handpick episodes, by theme, from two of our key shows CSI: Crime Scene Investigation and 48 Hours: Mystery to highlight social evils. We are confident that this programming innovation will work excellently with both audiences and marketers.”

BIG CBS Prime will carry out extensive promotional activities for this fresh new property Maha Sunday Crime to increase its viewership. There will be wide on-air promotions and space in the advertising mediums including TV, Radio and digital.