Big Trunk Communications wins the digital mandate for BudLeaf Tea

The 360 digital media agency will now manage digital marketing, social media advertising, and SEO campaigns for the company.

BigTrunk Communications, an integrated digital marketing agency, has bagged the digital marketing mandate for BudLeaf Tea. As a part of the mandate, the agency will offer solution-driven online marketing strategies, including creative development and execution, social media management, content creation, influencer marketing, media planning and buying, and analytics. The agency is now in charge of enhancing the brand's online presence, while also developing brand responses, managing communication, and reputation management.

Speaking about the new partnership, Vineet Mohta – Director at BudLeaf Tea, said, “As an emerging FMCG brand, staying on top of the digital game is imperative to break the clutter and drive more brand consideration in this competitive market. By partnering with a dynamic agency like Big Trunk, we will be able to catch the pulse of our ever-evolving audience and drive more result-driven digital marketing strategies. We intend to amplify customer engagement and solidify our position as a market leader by leveraging social media along with other digital channels. We are certain that this partnership will improve our online presence and enable us to interact with our audience in novel and intriguing ways while highlighting our unique offerings.”

"As tea is one of the most consumed commodities in the Indian market, understanding consumer trends and behaviour is the key to building an integrated digital marketing strategy for an emerging brand like BudLeaf. Team BigTrunk is excited to take this partnership further and consider this as an opportunity to add value to their digital marketing objectives through our research-backed and innovative online campaigns. Our primary focus would be to understand the evolving consumer trends across digital touchpoints to drive campaigns that help boost the brand presence and build a community with a devoted audience base. We are looking forward to co-creating unique solutions by combining our knowledge of performance, analytics, digital, SEO, and content to position the brand across new markets as they expand their footprint.” said Bharat Subramaniam, Founder & MD, BigTrunk Communications.

BudLeaf is one of the emerging Tea brands known for offering an authentic taste of the finest tea. The brand has earned its trust across households by sourcing from the choicest tea gardens in the nation with livewire distribution channels across Kolkata, Bihar, Jharkhand, Orissa & Andhra Pradesh. Their fully automated packaging Plant at Siliguri follows the highest quality standards to deliver the best Tea with rich flavours and a soothing experience to consumers. The brand offers a range of products with a blend of the finest long leaves and granules, curated by some of the country’s best tasters and blenders.

BigTrunk Communications is a digital integrated marketing agency headquartered in Mumbai, with branches in Delhi, Bangalore and Dubai. With a vision to ensure seamless integration across digital, creative, and media services, this 360-degree agency aims to execute impactful and result-oriented marketing campaigns for its patrons. The company has managed to cross milestones and set records in various product categories and segments, such as luxury, retail, fashion and clothing, food and beverages, education, media and entertainment, real estate, BFSI, e-commerce, and pharma. BigTrunk Communications is associated with leading brands such as Warner Bros, Unibic, Amity Online University, Discovery Kids, H & R Johnson (India), Bank of India, American Tourister and Saraswat Bank, to name a few.