Bigg Boss makes Colors retain the top position

For four weeks in a row, Colors has held on to the top spot among Hindi general entertainment television channels, ending the week to 17 October with 314 gross rating points (GRPs), 73 ahead of its closest rival Star Plus.

According to reports, Colors claims it is the success of the reality show "Bigg Boss 3', which has maintained an average 3.2% TRP ever since its launch on 3 October, that has helped the channel gain an edge over its competition.

The 10-year run by Star Plus at the number one slot was broken by Colors in April.