'Bigg Boss Nau' double the trouble double the fun
Colors, the leading GEC from Viacom 18 stable launches its most awaited property Bigg Boss Season 9, as Double Trouble. The channel has already been on a high with it being the number One channel as per BARC ratings for last couple of weeks. It is optimistic that with the launch of its most successful property, its viewership would further improve.
This season of the show would be aired at a new time band: 10.30 PM. Earlier the show was aired at 9 PM. The first episode of Season 9, however, will be premiered on the 9 PM slot.
Bigg Boss has been a success story from season One itself both in terms of ratings and advertiser interest. For the Season 9 of Bigg Boss, Colors has once again roped in Snapdeal as the title sponsor for the show, powered by Oppo Mobile India and driven by Maruti Swift.
Bigg Boss has always come up with a new theme for its different seasons, in Sesaon 7 Jannat Ka Wow Aur Jahannam Ka Aaw Dekhege Saath Saath. Winner that season was model and actress Gauhar Khan. Season 8 of the show started with a new theme Halla Bol which had its own number of twist and turns, Gautam Gulati emerged as a winner for that season.
Bigg Boss Season 9 brings along with it double the confusion, double the giggles, double the grins and double the entertainment. As the show host Salman Khan says “It’s Bigg Boss Season 9 and this time it’s mine. This year the show is going to be double the fun and adding to it will be new twists and turns. So we hope to rock the show this year.”
Speaking about Bigg Boss Nau, Raj Nayak says “The brand Bigg Boss today has transcended the television screens; it has become the show where stars are made. We came with a simple plan to make Bigg Boss the cult show that is about it. Two years back we decided to make it more of a family show and so we will be taking the same path this year as well. It would be an entertainment and family show bringing to the audience more energy and opportunity. And of course it has megastar Salman Khan who has become synonymous with Bigg Boss as the host for the sixth season.”
Srinivas Murthy, Senior Vice President Marketing Snapdeal, says, “The association of Snapdeal with Bigg Boss has been a very successful deal. Bigg Boss has worked well for the brand and has helped us in engaging with our audiences on a daily basis through innovative in-programme integration. We are hopeful that this year will also turn out to be very fruitful for us.”
Bigg Boss Nau promises to leave no stone unturned for its promotion being done across both traditional and digital medium. The social media will also play a pivotal role in every stages of the Bigg Boss Nau going on air. This will be coupled with a specially created Facebook app which reveals ‘Who’s your double trouble partner?’ With Twitter and Facebook prompts, Vine Videos, Twitter Mirror and Periscope updates as the contestants step inside the Bigg Boss house, the high-octane launch outreach will create conversations around Bigg Boss Nau. The excitement will sustain even post launch with a volley of digital initiatives including polling cards, cartoons and real-time updates on Whatsapp Groups and Snapchat. Whereas Bigg Boss will be taking a 360 marketing approach by being active on other mediums such as print, channels and OOH among others.”
Mike Wang, CEO, OPPO Mobiles India states, “We are excited to renew our deal with Bigg Boss this year. We look forward to create a presence of ours in this market as well and we know that Bigg Boss Nau will establish our reach across India and help us in connecting to a larger audience. We cherish this moment and look forward to creating more opportunity in the future.”
Deepak Dhar, CEO and Managing Director – Endemol India Pvt. Ltd., says “We have been part of Bigg Boss journey from Season 1 and has been part of various themes being decided for the show and how far it has its reach on the audiences. This year too fans of this biggest reality show format will be hooked to the TV, as Double Trouble will put contestants in unanticipated situations and offer double the fun and entertainment with various twists and turns. The production value of the show is more enormous and the team working on the show is leaving no stone unturned to make it more entertaining and fun for the audiences.”
According to Industry sources 30% upward of the inventory is already full. The asking rate is 15-20% higher than the previous year. As per the estimates Snapdeal paid around 30 crore and Oppo paid around 20 crore last year with a 20% hike this year.
Bigg Boss Nau would premiere on 11 October 2015 at 9 pm. While the subsequent episodes to air on Monday to Friday at 10.30 pm and on weekends at 9 pm.