BigTrunk Communications Pvt. Ltd. Extends its DMP with AHFL

BigTrunk Communications has now extended its association as the on-record digital media partner for Aadhar Housing Finance, one of India’s largest low-income housing finance companies. The leading integrated digital marketing agency will now work towards delivering innovative strategies for elevating the digital footprint of Aadhar Housing Finance, a trusted name in affordable housing finance business.

 Commenting on this partnership, Mr. Rishi Anand, MD & CEO, Aadhar Housing Finance said, "At Aadhar, we are committed to providing loans to home buyers from the Economically Weaker & Low-Income groups of society. Through our brand message of ‘Ghar Banega, Toh Desh Banega,’ we are poised to make a lasting impact on our customers. With BigTrunk Communications as our partner, we look forward to leveraging cutting-edge digital strategies to amplify this message, thus strengthening our position in the housing finance industry.”

 Mr. Bharat Subramaniam added, "Being a digital media partner for Aadhar Housing Finance for the last couple of years, we are now thrilled to extend this partnership further by adding the social leg with this digital mandate. This association represents a unique opportunity to utilise our digital marketing prowess to amplify the core message of our partner with an ideal media mix to reach the intended target audience. We are committed to delivering innovative, data-driven and tailored digital marketing solutions that will enhance the company's digital presence.

Aadhar Housing Finance Ltd., established in 2010, is a leading name in housing finance with a nationwide presence. Catering to over 2.5 Lakh customers with monthly incomes ranging from INR 5,000 to INR 50,000 and beyond; the company's customer-centric approach is built on empathy, trust, and transparency, setting them apart in the market. With branches across 20 states & UTs, their vision is to make homeownership accessible to diverse segments of society. Aadhar Housing Finance Ltd. envisions a more inclusive Bharat, empowering citizens with the security of a home through ethical and efficient financing.

 BigTrunk Communications is a digital integrated marketing agency headquartered in Mumbai, with branches in Delhi, Bangalore and Dubai. With a vision to ensure seamless integration across digital, creative, and media services, this 360-degree agency aims to execute impactful and result-oriented marketing campaigns for its patrons. The company has managed to cross milestones and set records in various product categories and segments, such as luxury, retail, fashion and clothing, food and beverages, education, media and entertainment, real estate, BFSI, e-commerce, and pharma. BigTrunk Communications is associated with leading brands such as SPAR Hypermarket, Unibic, Amity Online University, Discovery Kids, H & R Johnson (India), Bank of India, American Tourister and Saraswat Bank, to name a few.