Bira 91 unveils its much-awaited brand merchandise store

Bira 91, one of the fastest growing beer brands in India, has launched their official brand merchandise online, making the best of their merchandise easily accessible to the consumer.
 
The online store has an extensive range of products; ranging from the much-loved Bira 91 service ware - Growler, Glasses, Mug to the newly launched graphic tees and fun collectibles like coasters, stickers, notebooks, fridge magnets, key chains, playing cards, postcards, framed posters and much more. It’s a one-stop shop to bring the playful identity of the brand into the consumer's lifestyle.
 
Bira 91 will be using its merchandise to collaborate with other lifestyle brands and to periodically launch limited edition collections on the online store.
 
Bira 91 pioneers this trend of branded merchandise in the Indian market in the beer space, with the launch of their e-commerce venture. Commenting on the launch, Ankur Jain, Founder and CEO of B9 Beverages Pvt Ltd said, “We believe the kind of space we occupy in our consumer’s life today can be extended by taking the brand into other aspects of their lifestyle. We will be leveraging the merchandising platform to do some interesting collaborations, and see it contributing to 3% of our overall revenue by 2020”
 
Perceived as an all-day beer brand, the launch of the merchandise further reiterates the brand's vision to intrinsically be a part of a consumer’s everyday lifestyle. 
 
Bira 91’s merchandise shop is now available at shop.bira91.com