Birla Sun Life AMC launches "Khushaali ki Gaadi'

Birla Sun Life Asset Management Company Limited (BSLAMC), has launched its unique investor education campaign christened "Khushaali ki Gaadi'. This is a first of its kind initiative that aims to create awareness amongst investors about importance of Mutual Funds, which can help beat inflation and help them grow their savings in an optimal way.

Dedicated vans with prefixed route visit select spots in the city at a fixed time, week after week. These vans dedicate their time to resolve investors queries so that they can take well informed decisions regarding planning of their investments. There is extensive use of state of the art technology like mobile calculators, financial messages through SMS and out-bound dialer, and radio to create awareness about the initiative.

Launching the campaign,A Balasubramanian, CEO of BSLAMC said "By enhancing knowledge of investors about various investment vehicles, the campaign will enable them to choose investment options that best suit their financial needs by enhancing wealth creation. The aim of this campaign is to drive financial awareness in the country and educate people about the Mutual Fund opportunity available to them."

The campaign aims at creating greater awareness about the mutual funds industry and promoting mutual funds as effective investment tools. It aims to reach audience largely comprising of investors who use traditional saving instruments.

Balasubramanian said, "We believe that the Indian mutual funds industry has a huge potential for growth. The impediment so far has been a lack of awareness among the public about the benefits that they can derive from investing in mutual funds."

BSLAMC is optimistic that the campaign, with its novel approach, will reach out to a wide audience and dispel ignorance and re emphasize the importance of Mutual Fund investments.