Bisleri Goes Big In Tamil Nadu With Rajnikanth’s "Jailer"

Bisleri, India’s leading packaged drinking water, has partnered with Sun Pictures for the much-awaited black comedy-action film ‘Jailer.’ The association will see Bisleri limited-edition packs featuring the legendary superstar and lead actor Rajinikanth on 500ML, 1 Litre, 2 Litre and 5 Litre. These limited-edition bottles will be displayed across the entire Tamil Nadu market.

With the association, Bisleri will roll out one of its largest campaigns in the Tamil Nadu market with a large consumer and trade engagement drive covering almost 25000 outlets coupled with radio and digital contests for special movie screenings.

Commenting on the association, Tushar Malhotra, Head of Marketing, Bisleri International Pvt. Ltd., said, “The Bisleri X Jailer Limited edition pack featuring the iconic megastar Rajnikanth is a fantastic collaboration to celebrate the rich and exciting Tamil movie culture and build brand love and excitement with our large consumer base.”

Sembian Sivakumar, COO Sun Network, commented, “Bisleri and Jailer are a perfect union as the superstar, Rajnikanth and the brand are legendary names. These limited-edition packs will captivate the audience and add to the excitement of the upcoming movie, leaving them spellbound.”

The limited-edition packs will be available across all general and modern trade outlets in Tamil Nadu as well as online through the Bisleri @Doorstep App. In the past, Bisleri had partnered with movies such as RRR, Vikram, PS:1 and PS:2, Veera Simha Reddy, Waltair Veerayya, among others, to strengthen brand love in the South market.