BlackBook's latest issue divulges Piaget's CEO, Léopold-Metzger's vision for the brand!

A product of Mediascope Publicitas (India) Pvt Ltd, BlackBook is known as "India's Luxury Insider' for a reason ” it is the country's first magazine to look at the business of luxury. The luxury industry in India is going through exciting times, with big international brands waiting to join the ones that have already hot-stepped their way into the country. BlackBook aims to document these exciting times. The magazine tracks India's attempt at becoming a serious playground for the biggest luxury brands, through stories that dissect consumer behaviour patterns and in-depth interviews with the promoters of Indian and international luxury. It examines every new trend and brings the biggest stories and news from across the world to the desks of the people who matter within the industry.

In a rendezvous with BlackBook, Philippe Léopold-Metzger, CEO, Piaget, reveals his vision to build Piaget in two verticals ' as a watchmaker and a jeweller which he has been working on since he took over in 1999. His efforts have resulted in the brand today adopting a more youthful profile. He mentions how for India while advertising is the key to creating demand, one also needs to have a countrywide distribution network. Swiss made watches according to him have a quality that has never been forged over the years, as the employees here are the real artists who have learnt the trade passed down from generation to generation. The March 2012 issue of BlackBook features Léopold-Metzger on the cover.

The issue also features the art market in India which shows promise as it steps on to an up escalator with international level fairs, new galleries especially in Tier 2 cities, heightened interest by collectors and an active push by wealth managers.