Blink Digital bags Nayara Energy’s integrated digital business

Blink Digital, a Mumbai-based leading independent digital agency, has won a new mandate after a multi-agency pitch. The agency has bagged the integrated digital business for Nayara Energy, erstwhile known as Essar Oil. Nayara is a new-age, downstream energy company with best-in-class infrastructure.

Blink will now look after Nayara’s social media, ORM, owned digital assets and media-led campaigns.

Speaking about bringing Blink Digital on board, Shweta Munjal, Vice President and Head – Brand and Communications, Nayara Energysaid, “In a constantly evolving industry, we were looking for a partner to build interest groups, generate engagement and create a convergence between our offline and online world. We are pleased to partner with Blink and look forward to creating path-breaking and innovative dialogue with our digital world.”

Added Dooj Ramchandani, Co-Founder and Chief Creative Officer, Blink Digital, “Thinking big and innovation-led on low-involvement categories, like energy, is always a challenge. But it’s a challenge we are looking forward to. The potential to create fabulous work for Nayara Energy really excites us.”