Blissclub launches new campaign on newly launched tees

Blissclub, an activewear brand for women of India, launched their new tee shirt - ‘The Last Tee’ - engineered to last longer than any other tee, for more than 750 days. It’s engineered to last! What makes the Last Tee last? The high-tech construct ensures that CottonFlo - an engineered new fabric by Blissclub is 10x more durable than regular cotton. Blissclub tested this claim by chemically washing the tee ten times more than the industry standard which is 5 washes. It passed without flying colours, literally - there was no running dye or fading a big win! They also used a double bio-finish to keep the surface extra clean. So whites stay white, reds stay red, blues … you get the drift.

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With the product launch, Blissclub also created a campaign film that talked about everything the tee can withstand. They used humor and social proof to showcase this, the film was conceptualized, shot, and produced entirely in-house.