Blue Lotus Communications bags PR mandate for ACCESS Development Services

ACCESS, a not-for-profit organization whose overall aim is to incubate new institutions to enable their self-sufficiency and self-sustainability has decided to appoint Blue Lotus Communications, a Comniscient Group company, as its public relations (PR) consultancy for their upcoming Microfinance Summit- 2011.

The Microfinance India Summit is a flagship initiative of ACCESS that draws together stakeholders across the industry to create a platform for constructive dialogue and shared learning to build consensus and strengthen the sector. The release of knowledge products, such as the Microfinance India State of the Sector Report: The 4-P Report, report on current trends, document industry progress and raise questions for further research.

Vipin Sharma, CEO, ACCESS Development Services said, "The Microfinance India Summit has become the most significant platform to bring the sector together for envisioning the future. Over the last six years, the Microfinance India Summit has established itself as an international conference dedicated over the subject of Indian microfinance. It has become the single most important platform for sharing the unique Indian experience with the global audience. Policy makers, practitioners, promoters, academics, researchers and thought leaders share their experiences on various panels, and about 1,000 delegates from both the country and outside participate in the Summit. It strives to bridge the unnecessary hiatus between models and methodologies and helps to build consensus on the critical challenges and issues. ACCESS is set to play a larger and more relevant role in the lives of Indians across states. We are pleased to have partnered Blue Lotus Communications, which has a significant track record of successfully partnering with leading corporate houses across the country, we are sure they will play a key role in helping ACCESS achieve its strategic objectives."

Speaking on the partnership N. Chandramouli, Founder & CEO, Blue Lotus Communications said, "The microfinance sector in India is dynamic and has witnessed phenomenal growth in terms of outreach to the clients, the number of loans and amount of loan outstanding, product and service diversification and geographical spread. ACCESS has institutionalized ACCESS-ASSIST to spearhead its microfinance technical service provider and has build the capacity of community-based institutions and delivers relevant financial and livelihood development services to poor and unreached households. ACCESS is well-positioned in the Microfinance sector in India. Blue Lotus consciously chooses to partner with clients that are regarded as trendsetters in their respective fields, and that is what essentially differentiates us from other PR agencies in the country. We are proud to have been chosen by ACCESS as their communication consultants as they chart their next phase of reaching out to people who really matter."

In the past five years ACCESS has gained a reputation as a premier resource hub for national and international microfinance initiatives and grassroots and national livelihoods projects in India.