Blue Star celebrates 75 years of trust
On the occasion of company’s 75th anniversary, Blue Star rolls out its latest film. The film is just not a celebration but a reflection of what has been achieved in all these years.
Over the past seven and a half decades, Blue Star has served several industries in India and abroad with its wide range of products and services. While its air conditioning, refrigeration and water cooling solutions may be known to many, few may be aware that medical professionals reach out to Blue Star for diagnostic solutions or that it offers electrical, mechanical and plumbing solutions to a host of establishments including airports, metros, office spaces, malls, hospitals, hotels, residential buildings, educational institutions, power plants, electrical substations, factories and heavy industrial projects.People and industries have come to depend on Blue Star for a variety of needs over the years, and it is perhaps this trust that has turned a modest enterprise into a global entity.
Blue Star aims to communicate this trust by way of this film, showing people from homes andcompanies leaning on them. It’s a metaphor for the reliability and dependence that their customers have reposed in Blue Star over the years. A few words from the client-agency team on the TVC.
B Thiagarajan, Joint Managing Director, Blue Star Limited says, “Blue Star is much more than air conditioning and refrigeration, with its presence extending to electrical, plumbing, fire-fighting projects as well as facility management, and water and air purification, amongst others. The brand caters to a wide range of residential and commercial customers, along with being market leaders in several categories. We are proud to be celebrating our 75th anniversary this year, and the new TVC attempts to showcase our multi-faceted identity. The ad conveys, in a subtle yet evocative manner, that our pedigree over the decades has been built due to the trust that our customers have in us, with a focus on our new tagline ‘Built on Trust’, and a promise to keep reinventing ourselves as we move forward towards our centennial.”
Robby Mathew, Chief Creative Officer, FCB Interface said, “Very few people are aware of Blue Star’s omnipresence in India. They rely on Blue Star’s products and services on a daily basis without actually knowing that they are doing so. The creative task was to simply bring this alive. And with the invisible Blue Star Expert we were able to do just that.