BMW India is the Luxury Mobility Partner at Hero Indian Open

BMW India is the exclusive ‘Luxury Mobility Partner’ at the 2024 edition of Hero Indian Open held from 28 – 31 March 2024 at the DLF Golf & Country Club. Showcasing the symbol of forwardism, BMW India will exhibit the all-new BMW 7 Series and the first-ever fully electric BMW i7.

The pinnacle of luxury and innovation can be experienced at the Hero Indian Open, where a prestigious fleet of BMW i7 will grace the event, reflecting the perfect blend of elegance and cutting-edge technology. The BMW iX xDrive50 will be awarded as a Hole in One prize.

Vikram Pawah, President, BMW Group India said, “We're thrilled to further our commitment as the exclusive 'Luxury Mobility Partner' for the Hero India Open, bringing the unparalleled BMW experience closer to golf aficionados. With the fully electric BMW iX xDrive50 as the coveted 'Hole in One' award, we're excited to blend the spirit of innovation with the prestigious tradition of golf at the Hero Indian Open.”

The Hero Indian Open this year will be a part of the Asian Swing of the DP World Tour, bringing added benefits for the Swing Champion. The tournament will see 144 players compete for the trophy, with the winner receiving a handsome USD 382,500.

 BMW iX

Born Electric: The BMW iX is the BMW Group’s new technology flagship. It is the first BMW without any numerals in its designation. ‘iX’ stands for the first BMW electric all-wheel drive vehicle (SAV – Sports Activity Vehicle). It effortlessly combines premium mobility with zero-emissions, sporting agility and a long operating range with luxurious spaciousness. The BMW iX is available as completely-built-up unit (CBU) in two variants - the BMW iX xDrive40 and BMW iX xDrive50 and can be booked through BMW dealerships across major metropolitan cities in India as well as shop.bmw.in.

 Characterised by sculptural and monolithic design, the iX represents a new face that makes mobility easier and comfortable while creating powerful presence. Interior is minimalist yet spacious with a feeling of ease and relaxation with freedom of movement giving it a lounge-like atmosphere. A host of BMW ConnectedDrive technologies continue to break the innovation barrier. The Fifth generation BMW eDrive technology features a highly integrated drive unit within a single housing that is powered by two electric motors (for front and rear axles), single-speed transmission and power electronics. The iX instantly accelerates from 0 to 100 kilometers/hour in 6.1 seconds with an output of 326 hp. ‘My Modes’ switch changes driving character to Personal, Sport or Efficient. BMW IconicSounds Electric creates engaging driving sounds and pedestrian alerts. Two high-voltage batteries integrated in the floor have a combined capacity of 76.6 kWh and provide a range of up to 425 kilometers.

 BMW i7

BMW i7 is a true all-electric luxury sedan that clearly demonstrates how an exclusive driving experience can be combined with an unwavering commitment to sustainability. BMW’s flagship luxury sedan with its enhanced level of comfort and the unique in-car entertainment system takes a pioneering route to maximising wellbeing inside the car. The i7 offers all-electric innovation, visionary design, and powerful driving dynamics so that you can make a striking impression everywhere you go.