boAt announces Rockerz ANC in collaboration with Hustle fame hip hop stars

boAt – India’s No.1 audio wearables brand, is proud to announce the launch of the Rockerz 255 ANC, the latest addition to its iconic Rockerz 255 series which is bigger & better. To celebrate the launch, boAt is collaborating with three rising stars of the Indian hip-hop scene – EPR, GRAVITY, and Mrunal Shankar – all veterans of the Hustle competition. These talented artists embody the spirit of "Legacy in Every Beat," perfectly representing the fusion of old-school roots and new-age innovation that defines the Rockerz 255 ANC.

The collaboration culminates in the release of an exclusive song titled "255," a powerful track that reflects the theme of the launch and pays homage to the enduring legacy of the Rockerz 255 series.

The concept of the new boAt track "255" is a powerful tribute to legacy and pushing boundaries, infused with the energy of hip-hop. The lyrics paint a picture of overcoming challenges, leaving haters in the dust, and making waves with innovative sound.

ERR lays the foundation, declaring "255" the word on the streets, signifying innovation, and dedication. GRAVITY amplifies the theme, comparing the bass to an earthquake "shattering glass" and the elements moving like parkour, further emphasizing the dynamic and electrifying nature of the track. He claims ownership of his legacy, stating "this is my legacy, let it be", and highlighting the unmatched quality of their sound. The music is described as "pouring down" and the boAthard beats sailing forever, signifying resilience and permanence. Mrunal adds a layer of self-assuredness, acknowledging the chaos around her but possessing the knowledge of self ("KOS"). She warns others to stay away from their original sound and declares her fearlessness. With the metaphor of sailing the "BOAT", she emphasizes control and individuality, expressing herself through rap even in couture, far from the shore of doubt and negativity. 

The hook ties everything together, with the repeated "legacy" emphasizing its importance in every beat. The activation of ANC ("Now ANC is on") signifies shutting out negativity and focusing on their own legendary journey.

Overall, "255" is a powerful anthem celebrating legacy, innovation, and overcoming challenges with unparalleled sound and undeniable hustle. It's a testament to the dedication of these artists and a promise of even bigger things to come.

boAt spokesperson said, "The Rockerz 255 ANC is a testament to our commitment to pushing boundaries and exceeding expectations. With its advanced features and collaboration with these talented artists, we're confident that the Rockerz 255 ANC will set a new standard for audio excellence."

The campaign was conceptualized and executed by the in-house brand and marketing team.

The boAt Rockerz 255 ANC will be available at an introductory price of INR 1,799 on www.boAt-Lifestyle.com, Amazon, and Flipkart & nearest offline stores