Bombay Shaving Company strengthens its leadership team

Bombay Shaving Company has appointed Siddha Jain to lead the women’s beauty and personal care business for the brand. Siddha is an IITB and IIMB alumni, and joins the rapidly growing premium grooming company from Bain & Co., where she was serving technology and consumer goods businesses for over 5 years. In addition, Deepak Gupta has been elevated to Chief Operating Officer from Chief Business Officer. In his new role, Deepak will lead expansion of the group into multiple strategic businesses across categories. Deepak joined Visage Lines in January 2019 to lead the brick and mortar business and has risen the ranks rapidly.

Bombay Shaving Company started as a men-centric shaving, beard and skincare brand, and over the last few quarters has become a preferred choice for women’s grooming needs too. It was during the first wave in 2020 when they launched their women’s shaving and hair removal range with immediate success. The Indian women’s hair removal market stands at INR 15000 Cr+ (both products and services) and is projected to grow at 21% year-on-year in the next five years. In 7 months, the category has become a 25 Cr annualised business. With 100% q-o-q growth, and as the #1 choice for women across Nykaa, Amazon, Flipkart and 10+ launches planned in next 30 days, it has become a strategic growth driver for the company.

Speaking on Siddha’s appointment, Shantanu Deshpande, founder CEO of Visage Lines shares, "We are thrilled to have Siddha join our leadership team. She brings outstanding business acumen, growth intrinsic, limitless energy and a first-hand understanding of the Indian woman consumer. Siddha has a stellar track record of supporting large businesses across growth strategy, sustainable scaling, transformation and people centricity. As we build a robust leadership to scale a new Bombay Shaving Company, a senior executive of Siddha’s calibre is a massive asset for us. Very excited to have her on this journey”

There is a growing demand of hair-removal solutions in the emerging GenZ and Millennial customer base, and this has been fuelling the immense post-pandemic growth of the sector. At Bombay Shaving Company, Siddha will be driving business critical mandates to scale the women’s hair removal business, with a special focus on building equity across digital commerce, modern trade and allied services.

As an omni-channel brand, Bombay Shaving Company has created a niche in digital commerce and modern-trade shelves by bringing women’s shaving solutions like body & face razors, shaving foams and post-shave gels. Their range of face razors for women is 80% biodegradable and made of wheat extracts. It is evolving as a conscious, sustainability-focussed, superfoods-powered brand, with thoughtfully crafted solutions for Indian women’s skin.

“I strongly believe that the brands of today are not just a machinery for serving products, but forcing tough conversations, bringing confidence in the everyday and equipping women to own their beauty. I am deeply passionate about bringing meaning and purpose to the personal care space for the young, ambitious and bold women of today. I am very excited to work with Shantanu and the entire leadership team to own the women’s hair removal space. I am looking forward to this transformative journey not just for me and our brand, but for the communities we serve who identify as women”, says Siddha Jain.


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