Brand creation specialist 'QUO Global' enters India; Picks ad guru Kamal Oberoi as Chairman

CEO of QUO Global, David Keen, marks the launch of QUO in India. QUO is the world's first and only consultancy to specialize entirely on the travel, tourism and hospitality industries. It offers comprehensive expertise from corporate and brand strategy to concept creation, PR, sales & marketing representation and integrated communications. Its ethos is "business avant-garde'. Currently present in the UK, Thailand, Germany and Vietnam, QUO is in a rapid expansion stage.

On opening, David revealed Advertising Industry Guru, Kamal Oberoi, as the Chairman to bring QUO to life in the Indian arena. David said "I believe we have brought together a team of thinkers who share the QUO philosophy that brand culture defines every aspect of the customer journey, not just the logo and tagline". Joining Kamal is the former head of the Hospitality practice area for India's largest PR firm, Perfect Relations, Caroline Rowe. The India QUO office will also act as a center of excellence across the QUO network for both advertising and communications, yet only in this highly focused vertical. Of the specialization Kamal said, "We are unapologetic about our complete concentration on what we believe to be an area of great excitement and potential in the coming decades. This will allow us to research, understand, and become experts in the hospitality, travel, and tourism sectors. We believe the very future of branding and communications is niche"

QUO was created by the coming together of two renowned agencies, Hills Balfour, the UK's best recognized travel and destination representation and PR agency, and KEEN, Asia's most prominent branding, design, and image creation agency. The Munich office of Hills Balfour, previously Magnum Hills Balfour, has also joined the QUO fold. An office in Ho Chi Minh City is current being opened, and 2012 will see offices opening in Chicago, Hong Kong, Manila, Milan, Paris, Shanghai and Singapore.

QUO offers a wide range of innovative solutions, including;

Imagination meets in-depth analysis. Destination strategy. Corporate structuring. Partner sourcing.

Defining your brand culture. Your essence. Your customs. Your architecture. Your politics. Your voice.

Communicating your brand or destination to a global audience. Public Relations with unrivalled media connections.

Extending your reach to every key market. Sales and marketing representation with local expertise, globally.

Master artisans. Dreaming, creating brand identities and visual communications with a renaissance flair.

The forefront of technology. Complex, sophisticated website platforms with sleek, user-friendly interfaces.

Notable QUO clients include; Las Vegas, New York, Chicago, Amari (ONYX Hospitality), UNESCO, Accor, Per Aquum, Jetwing, Zinc Hospitality, Brunei, the Sofitel, the St. Regis, the Metropole, the Sukhothai and the Tourism Council of Bhutan.

Recently, QUO's Bangkok office has completed the Nation Branding of the Maldives. More information is available in a specific press release included in this Press Pack.