BrandOnWheelz made this a reality for O'cean Beverages!

O’cean Beverages, in partnership with the renowned transit advertising agency Brandonwheelz, launched a sensational campaign on January 17, 2024, unveiling their latest seasonal flavor, 'Lively Lychee'. The innovative campaign, named 'Spot The O’cean,' featured a towering, five-feet-tall O’cean bottle mounted on private cab that traversed the bustling streets of Mumbai.

Following its electrifying launch yesterday, the campaign by O'cean Beverages and Brandonwheelz continues to dominate the streets of Mumbai has already racked up thousands of mentions on social media platforms and left Mumbaikars buzzing across the city.

The spectacle unfolded as the O’cean-branded taxis made strategic stops in city college areas, leaving students awe-inspired by the colossal O’cean bottle. Adding excitement to the campaign, students were given the chance to win enticing prizes through spot-and-win offers, creating a buzz of anticipation among the youth.

Navigating through the cricket gallis of Mumbai, the campaign garnered cheers from local cricket enthusiasts, particularly children who were elated to spot their cricketing idol Virat Kohli (brand ambassador), gracing the O’cean bottle. The campaign seamlessly integrated the love for cricket with engaging promotional activities, as children participated in brand-sponsored games with the promise of encountering Virat Kohli, amplifying the thrill of the campaign.

Ensuring the safety and security of commuters, the five-feet-tall O’cean bottle was strategically placed in a reclined position on the roof of the taxis, creating a visually striking yet secure presentation. This thoughtful approach resonated with the public, emphasizing the brand's commitment to providing a captivating experience without causing disruption.

“Bringing O'cean Beverages' vision to life on the bustling streets of Mumbai was a thrill ride! We're used to CGI magic in the digital world, but placing those towering O'cean bottles on taxis took things to a whole new level. It's not just about grabbing attention; it's about creating an immersive experience that people can touch, feel, and share. And seeing the city buzzing with excitement around this campaign is truly rewarding” - Mohammed Asghar, co -founder & CEO at Brandonwheelz.

In a distinctive move, both the brands opted to collaborate with private cab drivers rather than choosing sports vehicles, reinforcing their identity as a hydrating beverage for everyone. Directly compensating the taxi drivers showcased the brand's dedication to inclusivity, further distancing O’cean from the stereotypical association of energy drinks with exotic cars.

The 'Spot The O’cean' roadshow proved to be a refreshing sight for onlookers, garnering widespread admiration from passersby. Social media platforms, particularly Brandonwheelz pages, witnessed an outpouring of positive comments and likes, affirming the campaign's successful connection with the public.