Brands balance patriotism and commerce this Republic Day

While we all recognise the significance of Republic Day, brands have seized the chance to enhance their creative juices and contribute through Republic Day campaigns. To express their patriotism, brands have selected social media channels such as Facebook, Twitter, YouTube, and Instagram to promote their sales and offers.

Offering holiday deals is a certain strategy to raise profits and promote sales. Holiday sales can make or break a small firm's financial line, as any small business owner can tell you. According to the National Retail Federation, holidays account for over 19 per cent of some retailers' entire annual revenues. Big brands and consumers alike are always on the lookout for the next big holiday sale.

Marketers are providing steep discounts on discretionary items across platforms, ranging from snacks and body spray to television and fashion, as they try to clear inventory following a decline in sales over the last three weeks due to increased Covid-19 cases and local lockdowns and curfews. Some of the most well-known e-commerce brands that have started their own Republic Day campaigns in 2022: Amazon Great Republic Day Sale, Myntra Republic Day Sale & Offers 2022, Flipkart, Sugar.

According to manufacturers, retailers, and e-commerce businesses, the average discount on most discretionary categories is 10-20 per cent greater than the same period last year, reaching up to 70-80 per cent on select items at prominent retail chains and internet sites.

CRED, for the very first time, has dropped its mega Republic Day sale from January 26. The 8-day shopping festival will run till February 2. CRED members will get access to premium and unique products from over 400+ successful Indian D2C brands. CRED members can look forward to big savings with CRED’s best price guarantee, up to 70% mega discounts, cashbacks, rewards, and giveaways in exchange for CRED Coins, which are awarded to members for paying credit card bills on time.

Stashfin has launched accelerated rewards. Stashfin users can now earn accelerated reward points using their Stashfin line of credit card. In the run-up to India’s 73rd Republic Day Celebrations, neo-banking platform Stashfin will be offering 7.3X accelerated reward points on purchases made at select partners – Amazon, Myntra, Flipkart, Blinkit, Swiggy, Zomato, 1mg and Pharmeasy – beginning 20 January 2022.

To celebrate the freedom of choice & expression, India’s leading lifestyle social commerce platform, Trell has announced its Fashion Democrazy Sale which offers attractive discounts upto 70% on all things fashion and lifestyle. Commenced from January 20, the Fashion Democrazy Sale will enable shoppers to choose product categories on which they want a higher discount by watching more videos within that category-making it a sale of the people, for the people, and by the people.