Brands go gaga over this quirky trend

Anyone who has been browsing the internet over the past several weeks has probably seen the "She's/a he's 10" meme, which is the newest social media craze.

The craze, which started on TikTok in May, starts with someone ranking their ideal partner on a beauty scale of 1 to 10, then mentioning a good or bad quality that can effect their score.
The current meme to emerge from TikTok is the trend. According to the meme website Know Your Meme, it acquired more traction on Twitter when many tweets went viral on June 18.

From Mcdonalds to Durex everyone is going gaga over this quirky trend. Lets have a look:




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