Brands make the best of Republic Day retail revelry!

As the nation celebrated the 75th Republic Day in 2024, the vibrant tapestry of festivities is not limited to parades and flag-hoisting. This great occasion has become a significant canvas for both online and offline brands to showcase their patriotic spirit while enticing consumers with captivating sales, offers, and creative marketing campaigns. Republic Day, beyond its historical significance, has transformed into a retail extravaganza where brands weave their narratives of celebration, unity, and customer delight.

In the digital realm, Republic Day has evolved into a major e-commerce event where online brands unfurl their digital banners with exciting sales and offers. E-commerce giants adorn their platforms with virtual tricolors, offering discounts and exclusive deals to commemorate the patriotic fervour. From fashion and electronics to home decor and appliances, online marketplaces compete to capture the attention of the vast online consumer base.

Chetan Siyal, CMO, Snitch

"Snitch is gearing up for a vibrant celebration in honour of Republic Day on the 26th of January. We are creating a memorable experience for our customers. From engaging social media content to potential in-store or online events, we aim to capture the patriotic spirit of the occasion. By aligning our activities with the values associated with Republic Day, Snitch seeks to strengthen its connection with customers and foster a sense of community.

We are set to make Republic Day special for our customers through a dynamic celebration. The highlight of this celebration is our generous 26% discount offered on our products to appreciate our customer base. In addition to the discount, we are planning to enhance our promotional efforts with visually appealing CGI ads. These ads will contribute to the overall patriotic atmosphere. By combining a substantial discount with creative advertising, we aim to provide a unique and enjoyable Republic Day experience for our customers."

Swati Rathi, Head of Marketing at Godrej Appliances

“This Republic Day, we invite consumers to upgrade their homes with trusted and advanced Godrej Appliances. Consumers can benefit from the ongoing Republic Day offers available across channels, our authorized dealers, exclusive brand stores as well as through e-commerce websites. They can avail cashback offers, opt for easy EMI and zero down payments, get extended warranty applicable across our range of refrigerators, washing machines, air conditioners, air coolers, microwave ovens, dishwashers and deep freezers.”

Ayush Tainwala, CEO Bagzone Lifestyles Pvt Ltd

Offline sales during Republic Day are, not just a sale, but also a heartfelt gathering with our cherished customers. For us, it's not just about showcasing our products, but about creating a space where the brand and customer enjoy together in the rhythm of celebration. Beyond discounts, it's a tapestry of personal experiences, making each purchase a chapter in our journey together. It's a win-win, combining patriotism, shopping joy, and economic growth.

We believe in the magic of in-store experiences, and this Republic Day, we invite everyone to discover the joy of offline shopping at Lavie. Our store is not just a destination; it's a celebration of style and savings. Enjoy up to 60% OFF on the Entire Lavie Collection and an incredible 70% OFF on Lavie Sport, ensuring you elevate your fashion game without compromising your budget.

As a token of appreciation, our Limited-Edition Sale beckons you to shop for 5999/- and unwrap an extraordinary offer—a watch worth 5999/- at just 199/-. But the excitement doesn't end there. Avail an exclusive deal where any 1 product is yours at a fabulous 40% off, and when you indulge a bit more with any 2 products, enjoy an unbeatable 50% discount.

Mr. Varun Jairath, Founder of Purely Yours

"As part of our commitment to promoting exploration of Indian destinations, we are delighted to offer our Nalpamaradi Face Serum for free to travelers. Immerse yourself in the untouched charm of Lakshadweep's pristine beaches while ensuring your skin is shielded from harmful UV rays. Our 100% natural Nalpamaradi Face Serum has anti-tanning properties that not only provide protection but also enhances your skin's radiance. To avail this exclusive offer, present your return ticket from Lakshadweep and a hotel booking. Let Purely Yours accompany you on your journey, safeguarding your skin. The offer is valid till January 31, 2024."

Piyush Jalan, Co-founder and COO of GOVO

Our modern and contemporary audio systems have been meticulously crafted to enhance the spirit of patriotism that unites our diverse nation. Recognizing the profound impact of technology on this significant day, GOVO takes pride in offering advanced audio solutions known for their superior sound quality. Our commitment to excellence extends beyond the ordinary, aiming to elevate the Republic Day experience in both public and private domains. Whether resonating with the National Anthem or amplifying the essence of patriotic statements, our advanced audio systems play a pivotal role in enhancing these timeless rituals.

In alignment with our dedication to enhancing celebratory moments, I am pleased to announce a special Republic Day offer from GOVO. This exclusive promotion invites you to indulge in the power of superior audio while celebrating the sense of patriotism. Avail huge savings on our modern audio systems, and join us in commemorating this day where technology seamlessly converges with the spirit of togetherness and diversity.

Raj Patel, founder & CEO, SnapBuy India

"We operate in the coupons industry, and our profit margin is contingent upon the number of sales we generate for our affiliated merchant sites. Although we observe a noticeable surge in sales, particularly from platforms like Myntra and Mamaearth, the absolute numbers are not substantial due to our status as a startup. Nevertheless, we are in a phase of growth, having already facilitated over 700,000 lakh of Gross Merchandise Value (GMV), assisting brands in amplifying their sales and expanding their reach.

Looking ahead to 2024, our sales projections are promising. We are carving out a significant presence in the coupons industry through our distinctive campaigns, fostering awareness among the audience on smart shopping practices that enable them to save money. We have identified a growing interest in electronics and beauty brands among consumers, with a focus on brands like Boat and Noise."

Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group

"As we celebrate our Republic Day, we are thrilled to give our Flipkart Samarth partners a platform to promote their varied products and to present a gamut of India's rich historical culture to our 500 million plus customer base through this sale event. With the seventh edition, we remain resolute in our mission to continually fuel the growth and prosperity of local artisans, weavers, handicrafts, self-help groups, and communities of micro, small and medium enterprises (MSMEs). This Republic Day 'Crafted by Bharat' has been curated to showcase unique products with deep cultural stories and handwoven creations from different regions, offering a taste of India’s heritage. We further aim to provide many such opportunities to benefit our ecosystem of artisans, weavers, women entrepreneurs and MSMEs in the future.”

Hong Ju Jeon, MD, LG India

“We're absolutely thrilled to offer our consumers some very exciting offers ahead of Republic Day. This year, LG Electronics is also achieving the millstone of serving this beautiful country for 26 years. To mark this special year, we have introduced the '26 Years of Celebrating 26' campaign. It embodies our unwavering commitment to delivering innovative solutions to our valued customers. This celebration is a testament to the trust, loyalty, and the sheer delight we experience in introducing cutting-edge technology into Indian households. It's not just about the years that have passed; it's a celebration of the remarkable journey we've undertaken with our customers, and we are deeply grateful for their ongoing support.”

Gaurav Pahwa, Director, Lotus Electronics

“We are delighted to announce the Republic Day Festival sale, which is our way of thanking our customers for their continued support and loyalty. We have curated some of the best deals and offers on the latest and most popular electronics products, to make this Republic Day truly memorable for our customers. We invite everyone to visit our stores or our website and make the most of this festive opportunity.”

In this rich amalgamation of online and offline endeavors, Republic Day 2024 becomes a dynamic stage where brands showcase their creativity, generosity, and commitment to being an integral part of the collective celebration. As consumers navigate the digital and physical realms in search of the best deals, Republic Day emerges not only as a historical milestone but also as a retail carnival that brings together the spirit of the nation and the joy of shopping.