Brands, media groups salute the spirit of women this Women's Day
Women’s Day this year saw a whole range of activities, initiatives and campaigns to salute the resilience of women. A range of issues related to women’s safety, healthcare, and empowerment were highlighted by brands and media organisations alike.
Adgully takes a look at some such activities that were seen on Women’s Day, May 8, 2016.
Vodafone - Pledge for Parity
Vodafone India is celebrating the International Women’s Day with a week-long celebration from March 7-11, 2016 to acknowledge and appreciate the vital role of women and their contribution in the organisation and society at large. The entire week is dedicated to celebrating Diversity with several events focused on the theme of ‘Pledge for Parity’.
On the occasion of Women’s Day, the Vodafone Foundation released the third edition of its ‘Women of Pure Wonder’ book. The coffee table book showcases the achievements of 50 women from rural and urban India for their vision to take the path less travelled, for their valour to redefine personal success and for their victory over personal odds and numerous social evils that plague our country to this day.
Twitter - #PositionOfStrength
For the first time in Asia, Twitter launched #PositionOfStrength, a women empowerment initiative, in India to help bridge the gender equality gap online in the country. Together with FICCI Ladies Organization, Observer Research Foundation and other partners, Twitter sought to engage and empower more women in India to find their voices online, communicate safely with confidence, and network with other like-minded women and the global community at large. As part of the #PositionOfStrength movement, Twitter and its partners will be hosting a series of closed-door roundtables and workshops with women leaders to discuss how to increase empowerment and safety for women, both online and in the physical world, across the nation throughout the year.
Arrow - #BeBoldBeAnything
Arrow celebrated Women’s Day with #BeBoldBeAnything , wherein it shone the shine light on women who aren’t just chasing their dreams but also following unconventional career paths that are typically owned by men. The idea of this campaign is to give these women a platform and let the world know that times are changing. The first leg of this campaign aims to bring about how conditioned a society is in believing that women are not suitable to do certain jobs because it is a belief that only men can follow them. This campaign showcases the innocence of children who are communicating the very same message and also to shine light on women who will today break those stereotypes for the next generation.
Hyundai – Navigating through life
Hyundai India conveyed their wishes to mark International Women’s Day in an innovative manner. The creative used on Social Media platforms looked like Google maps, which have become part of the automobiles that we drive in our day to day life by one and all. The Google Map helps us navigates in our journey and the creative symbolises that there are women in our life who guide us in difficult situations of life and shows us the right path whenever we are struck with choices (just like Google Maps).
Practo - #WhatWomenWant
Practo’s #WhatWomenWant initiative was about spreading awareness about the importance of women’s health, while providing an easy way for them to get answers to health queries they have about themselves or about their loved ones as well. For this, the healthcare company partnered with Cloud9, one of the leading women healthcare centres in India. Their doctors on Practo Consult answer (for free) all health queries that women might have on May 8.
Radio Mirchi - #NotWomensDay
On the occasion of Women’s Day, Radio Mirchi wanted to shine the light on women who aren’t just chasing their dreams but also following unconventional career paths that are typically owned by men The idea for this video - #NotWomensDay - came from the women in this organisation – during a random lunch chat a couple of them realised that what they take completely and totally for granted while working at Radio Mirchi – meritocracy, equal opportunity, no glass ceilings and no discrimination – was not something at all common outside. It was worth highlighting – especially to the rest of the corporate world.
SAB Group – Special treats for female staff
SAB Group (Sri Adhikari Brothers) held a host of activities on air for the consumers as well as its women employees. The management organised a host of surprises, fun activities and gifts, only for the ladies, who were also treated to lunch at a specialty restaurant. To add, over 150 male employees of SAB Group also prepared a special video with encouraging and humorous elements for their female colleagues, to show their admiration and respect. Meanwhile, all the channels of SAB Group also aired special programming to celebrate Women’s Say.