Brands unleash vibrant campaigns around Ram Temple consecration!

The upcoming consecration ceremony of the Ram Temple in Ayodhya, scheduled for January 22, marks one of the most expensive religious projects in recent Indian history, with an estimated cost of Rs 1,800 crore. This significant undertaking has sparked a wave of developmental activities in Ayodhya, leading to the emergence of hotels and housing projects in the city. According to media reports searches for Ayodhya on MakeMyTrip increased by 1806% since the inauguration announcement.

Capitalizing on the cultural moment, various brands have actively joined the movement. In addition to leveraging moment marketing through social media posts, many companies have initiated campaigns and services specifically tied to the consecration ceremony, aligning their offerings with this historic event.

Here are some brand engagements:

As mentioned earlier  MakeMyTrip reported an increased by 1806% since the inauguration announcement. In thier recent social media post, there has been a 97% growth in searches for spiritual destinations on the platform in the last two years.

View this post on Instagram

A post shared by MakeMyTrip (@makemytrip)

 Adani Wilmar, one of the largest Food & FMCG companies in India, unveils its plans to join the celebrations on this historic occasion.
The company, under its renowned brand Fortune, has curated a series of delightful activities that promise to add to the festive spirit. Mr. Vineeth Viswambharan, Associate Vice President, Marketing and Sales, Adani Wilmar, stated, “Fortune is excited to be a part of these celebrations. The Ram Mandir consecration celebrations in Ayodhya hold immense significance to those who will gather at Ayodhya from across the globe. We have planned to fascinate visitors with a carefully curated range of special traditional delicacies befitting the occasion, all prepared entirely using the range of Fortune products.”

Pride of Cows- Single Origin Milk brand of Parag Milk Foods renowned for its unwavering commitment to premium quality dairy products made a substantial donation of premium ghee to The Tirumala Tirupati Devasthanams (TTD). This noteworthy contribution supports TTD's initiative to provide ‘Srivari’ laddus, each weighing 25 grams, for the consecration ceremony of the Ayodhya Ram Mandir. With a heritage of 300 years, 'Srivari laddu' prasadam will be distributed among participating devotees and esteemed guests on 22nd January, this year.

"We are delighted to contribute our premium ghee to The Tirumala Tirupati Devasthanams for the consecration of the Ayodhya Ram Temple, which will enhance the preparation of Srivari's laddus. This is a testament to our dedication towards heritage and a goodwill gesture to the devotees at the Ayodhya ‘Pran Pratishtha’ event”," said Devendra Shah, Chairman at Parag Milk Foods.

Chingari, India's most popular web3 live streaming app, is thrilled to announce the launch of the #AyodhyaCelebrations campaign. This comprehensive in-app initiative aims to bring the festivities of the Ram Mandir inauguration to every Chingari user, right at their fingertips.

Sumit Ghosh, CEO and Co-Founder, Chingari said, "We are thrilled to unveil the #AyodhyaCelebrations Campaign on Chingari, marking our commitment to celebrating the rich cultural heritage of our nation. As we stand on the cusp of the historic consecration of the Ram Mandir in Ayodhya, Chingari is honoured to provide a digital stage where users from every corner can partake in this momentous occasion. Through this campaign, we aim to bring the vibrancy and significance of Ayodhya closer to each user, fostering a sense of unity, pride, and shared celebration."

Greenpanel, India’s wood panel manufacturer, has launched an innovative outdoor marketing campaign in the upcoming spiritual hub, Ayodhya. This campaign marks a significant milestone for the brand, underscoring its cultural relevance and commitment to excellence.

As a part of this two-month-long campaign, Greenpanel has strategically displayed wall wraps on the roads connecting Ayodhya Highway catering to the high footfall. Welcoming the visitors en route, the billboards have been displayed along the Lucknow to Ayodhya, Basti to Ayodhya and Gorakhpur to Ayodhya route. The campaign reinforces Greenpanel’s position as India’s No.1 MDF company.

ShareChat, launches this week-long campaign, starting from January 15th to January 22nd, inviting users to experience the vibrancy of Ayodhya through a range of in-app activities designed to engage and connect its community nationwide.

Through #AyodhyaKiTicket, ShareChat will take the user experience beyond simple viewing, transforming the platform into a virtual portal to Ayodhya’s grand celebrations where users can witness the consecration of Ram Mandir live and light up Sri Ram Jyoti from home using an interactive web card.

Shashank Shekhar, Senior Director, Content Strategy and Operations, ShareChat & Moj said “ShareChat celebrates the cultural richness of our nation and with this campaign we aim to bring the essence of Ayodhya closer to every user, fostering a sense of togetherness during this historic moment. No matter where you are, ShareChat will be your #AyodhyaKiTicket. Join millions of users as they experience this momentous occasion through interactive features, insightful content, and a shared sense of community.”

Shemaroo TV is all set to telecast Ramanand Sagar's 'Ramayan', catering to the mood of the nation around the grand opening of the Ayodhya temple!  Aligning with the fervor building up to this historic moment, Shemaroo TV has decided to telecast India's most epic timeless saga, Ramanand Sagar’s 'Ramayan', from the 1st of January at 7pm on Shemaroo TV. With the slogan ‘Ab Har ghar hoga Ayodhya, har ghar mein prakat honge Ram’, the channel aims to echo the sentiments attached to Shree Ram nationwide as the marvelous temple is all set to open its doors to all devotees by showcasing the original Ramayan back on small screens on Shemaroo TV.

Senco Gold & Diamonds, the pan India jewellery retailer with a legacy of eight decades, has announced the launch of a special 'SiyaRam Collection' in honour of the Ram Mandir inauguration in Ayodhya on January 22. This collection pays tribute to the enduring bond of devotion between Ram, Sita, Lakshman, and Hanuman, and celebrates the upcoming temple, set to be a beacon of cultural, spiritual, and social unity during the sacred "Pran Pratishtha" of Lord Ram.

Bisleri Greener Promise, the sustainability initiative of Bisleri International Pvt Ltd, is excited to announce a significant step towards fostering sustainable living in Ayodhya, Uttar Pradesh. In collaboration with the local authorities, Bisleri will be placing approximately 200+ bins for plastic recycling across a 5-kilometer stretch around the iconic Ayodhya Ram Mandir.

Commenting on the initiative from the pristine land of Ayodhya, Mr. K Ganesh, Senior General Manager, Corporate Affairs & CSR, Bisleri International Pvt Ltd said, “The aim of this collaboration is to create awareness around responsible plastic disposal and promote community engagement. We shall complement the efforts of Ayodhya Municipal Corporation in preserving the serene environment of this religious site. We will also be providing transport infrastructure to ensure plastic waste is sent directly for recycling”.