Brands usher in the new year, welcoming Lohri and Makar Sankranti

It's that time of the year when India as a whole embraces festivities, celebrating the first harvest of the year. Brands nationwide join in the festive spirit by conveying messages of joy in their unique ways. Brands reinterpret the essence of the festivity, whether it's Makar Sankranti, Baisakhi in the east, or Pongal in the south. Here are some of the campaign initiatives.