Britannia and Schbang transport the audience to a fantasy biscuit land

Britannia, one of India's most loved biscuit brands for over 100 years, has collaborated with Schbang to transport audiences into the magical world of Britannia biscuits with the power of cutting-edge generative AI and meticulous design to bring to life a fantasy land filled with JimJams, Bourbons and other Britannia biscuits.

Britannia recently unveiled a series of captivating creatives crafted with the help of Midjourney and Adobe Firefly and perfected by Schbang’s sharp creative and design input. The imagination and attention to detail are simply awe-inspiring.

The first creative, launched on #WorldBiscuitDay, had the audience feeling like they had a magic portal to the Britannia world. You can view it here.

The creatives are a testament to the infinite potential of blending human creativity with generative AI. Schbang, the creative, media, and digital transformation company, played a vital role in refining the creatives into eye-catching designs that leave a lasting impression. 

The series continued with a post featuring a Ferris wheel of a life-size Jim-Jam biscuit.  Tapping into the joy and nostalgia of Britannia biscuits, the creative left the audience craving more. You can view the post here.

Transporting the audience to what could be the dream job of their younger selves, Britannia continued the journey for its viewers with a golden ticket to a Britannia factory. You can view the post here.

While the next stop on the journey has not been revealed on Britannia’s digital platforms, viewers can get a sneak peek. It’s heard that it’s London!  Reimagining Bourbon biscuits as an iconic landmark, the next creative will transport viewers to the tower bridge in London, made completely of Bourbon biscuits.

 As we continue to evolve in the digital age, the synergy between human creativity and AI-powered imagination will undoubtedly redefine the possibilities for design. Britannia and Schbang, through their pioneering collaboration, have set a new benchmark in the industry, inspiring others to embrace the potential of AI and reimagine the future of visual communication.

 Amit Doshi, CMO, Britannia Industries Limited said, "AI ignites imagination, the latest player in marketing has helped us paint enchanting images of Britannia biscuits. These images are beyond imagination but still a part of a snacker's worldly dream of biscuits! With magical technology redefining creativity, we are excited to explore the unexplored with AI. We love the blurring lines connecting nostalgia with infinite possibilities in the future."

 Akshay Gurnani, Co-founder and CEO Schbang, said "We've come to accept that AI will be an integral part of the creative forming process and if rightly leveraged, it can really heighten the creative output into another dimension. At Schbang, we are always on the lookout for newer technologies and innovations that can fuel creativity, and there's no better partner than Britannia to put some of these creative innovations to use. As we grow our social community on Britannia SnackInc, our endeavor will be to not just stop at statics, but also take Ai into video content."

 Harshil Karia, Founder and MD, Schbang said, “With AI tools on the rise, our designers at Schbang often wondered if their jobs are going to be replaced by AI -but the team has successfully turned AI into an amazing ally that has literally elevated their design outputs. And with Britannia, we have the right opportunity to leverage the mantra of Imagined by AI, Perfected with Design!”