Budweiser Experiences Concludes It's Second Edition Of BUDX
With a staggering attendance at its second edition, BUDX concluded Day 2 with unparalleled experiences inclusive of some inspiring workshops, stellar performances and a perfect location, paving its way into the hearts of the Indian music enthusiasts. The second day of the music fiesta witnessed interactive workshops and masterclasses by maestros diving deep into the nuances of the emerging music culture in India.
The discussions were rooted in topical yet under-discussed themes such as; a workshop on ‘Discwoman: How To Set Up An Inclusive Artist Agency?’ by Frankie Decaiza Hutchinson and Christine Mccharen-tran; dialogs such as ‘Building a creative ecosystem, future marketing and responsible clubbing’ by Kunal Lodhia (Magnetic Fields Festival), Adelaide Lawson (Born N Bread), Divya Ravichandran (Skrap) moderated by Ruhi Batra (Wild City); ‘Self-care vs Self Destruction – The Viscous Cycle of Being a creative’ by Sahej Bakshi (Dualist Inquiry), Bao-tran tran (mobilegirl), Vehroin Ibrahim (True School of Music) moderated by Kripir Malviya (TATVA), and ‘From the gully to where?: the genres of hip-hop in India’ by Dharmesh Parmar (MC Tod Fod), MO Joshi (Azadi Records), Deepa Unnikrishnana (DEE MC), moderated by Bhanuj Kappal. Followed by the masterclass, the evening descended into a live gig at both the warehouse and District stage with an opening act by Lifafa. Keeping the momentum high throughout the gig, the event witnessed performances by Spacejams, Jamie Tiller, Detroit In Effect, DJ Ishani, Madstarbase, Seedhe Maut X Sez on the Beat and Foreign Beggars. The finale set by DIVINE got the entire crowd grooving along making it a magical evening.
Commenting on the success of Day 2, Kartikeya Sharma, Vice President Marketing-South Asia, AB InBev, opined, “At Budweiser, we strive hard to provide emerging and local artists with the right platform and direction that they seek. With collaborative efforts, we are certain that the brand is on the path to open gateways for the emerging music culture and artists. The overwhelming response BUDX received over the past two days stands testament of the sheer scope of the understated music industry of India. We are excited to be the energizers of such momentous events and look forward to the forthcoming edition of BUDX.”