Building an impact with Unmissable Freshness Park Avenue Soaps

Park Avenue Soaps is one of the pioneering brands in Men’s soap segment. Park Avenue soaps are known for its performance based natural ingredients and invigorating fragrance that gives long-lasting freshness. Hence the core proposition of ‘Refreshing soaps, crafted for Men’ differentiates Park Avenue from the competition.

Park Avenue Soap portfolio has four core variants – Good Morning (Everyday Revitalizing), Pure Luxury (Moisturizing Indulgence), Cool Blue (refreshing Cool) and Lemon Storm (Freshness Burst). Each of these variants offer unique benefits along with great fragrance that gives Men a long-lasting impactful freshness.

The latest TV commercial is an attempt to highlight the brand's core benefit of providing the “just showered” feeling that evokes incredible freshness. The unique fragrance and ingredients allow consumers to go about their day feeling refreshed and confident. Thus, offering an opportunity to always create an impact while enjoying the invigorating experience of Park Avenue soaps.

This is the first time ever Park Avenue soaps will be driving awareness among consumers with the core proposition of unmissable freshness and fragrance through the communication. Today’s Men not just want to feel fresh but also want to look and smell refreshing so that they can create an impact on others in every possible opportunity they get. With this new campaign Park Avenue aims to be a preferred choice of bathing brand for Men.

Pooja Sahgal, Chief Marketing Officer, Park Avenue, said, "The idea of mesmerising Freshness that people immersively notice was a strong platform to bring alive the discriminator of Just Showered freshness.  Park Avenue Soaps with its unique fragrances and natural ingredients are customised to provide long lasting freshness for men to help them create an impact as they take on the day. Park Avenue Soaps are on growth trajectory, and we are sure this campaign will accelerate the momentum.”