Calvin Klein Jeans announces Fall 2013 Campaign

Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], has revealed the Calvin Klein Jeans women’s and men’s Fall 2013 global advertising campaign.

The Calvin Klein Jeans advertising campaign for Fall 2013 showcases members of the American alternative rock band Warpaint – including Jenny Lindberg (vocals, bass), Theresa Wayman (vocals, guitar), Emily Kokal (vocals, guitar) and Stella Mozgawa (drums).

Shot by Tyrone Lebon, Warpaint is featured performing for a crowd that includes models Tilda Landstrom, Louise Parker, Matthijs Meel, Sung Jin Park and Mikkel Jensen. The musicians and models are wardrobed in a mix of jeanswear, sportswear, footwear and accessories from Calvin Klein Jeans. The campaign highlights the brand’s latest introduction, the new rocker kick jean -- 'RCKR KICK' – a sexy, slim silhouette with a kick flare at the hem.   

Conceived under the creative direction of Calvin Klein’s in-house global marketing and advertising agency, the Calvin Klein Jeans Fall 2013 campaign will be featured across four continents, spanning from North and South America to Europe and Asia. The print campaign will be complemented by prominent outdoor executions and an on-line advertising campaign video, featuring Warpaints’s new song, "Love is to Die,” which will be included on the band’s next album scheduled for release in September 2013.