Canara HSBC Oriental Bank of Commerce Life Insurance launches customer education campaign!

As part of its commitment to customer centricity, Canara HSBC Oriental Bank of Commerce Life Insurance announced the launch of the new customer education and awareness campaign “Manager Sahab”, created to educate the customer on life insurance and help him take correct and informed financial decisions.

The campaign uses print media – there is series of advertisements different languages where basics of life insurance are brought out in an easy-to-understand and simple Q&A format. As the Company operates a pure bancassurance model, the character of Manager Sahab was conceptualized around it especially as the bank manager is someone who the customers trust. The campaign addresses questions on suitability, safety, return and liquidity of products.

Vishakha RM, Director- Sales and Marketing, Canara HSBC Oriental Bank of Commerce Life Insurance, said, “Customer centricity is a core value for the Company. The campaign has been created with the objective of educating the customer and simplifying different life insurance concepts. The campaign focuses on providing the right information to customers so that they can make an informed choice. The concept of Manager Sahab  has been developed as the source of information and clarification to build synergy on our core focus on Bancassurance. Manager Sahab seeks to builds on the trust, confidence and convenience enjoyed by the banks to help customers understand the need and importance of life insurance.”