Cannes Lions 2022: Ogilvy India scores high with Shah Rukh Khan My Ad

It has been the best year ever at Cannes Lions for India this year. Adding to India’s metals glory is Ogilvy India. The agency took home a total of 6 Lions – 1 Titanium, 2 Golds, 2 Silvers and 1 Bronze.

The star campaign for Ogilvy India at Cannes Lions 2022 has been Mondelez India’s ‘Shah Rukh Khan My Ad’ campaign. On the concluding day of the international advertising festival, Ogilvy India won a Titanium Lion for this campaign.

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This work has also won a Gold Lion in the Creative Data category, as well as a Gold Lion in the Direct category, and a Bronze Lion in the Direct category. Additionally, the same campaign also won a Silver Lion in the Tech-led Brand Experiences category for Cadbury Celebrations.

Sukesh Nayak, Harshad Rajadhyaksha and Kainaz Karmakar, Chief Creative Officers, Ogilvy India, commented, “This is a piece of work that has found love with the masses in India and we are grateful that the idea has also found love with the hugely accomplished Titanium Jury at Cannes. This is a salute to our brave Ogilvy Team, Mondelez India Team, Tech partner - Rephrase, Content partner - Pack Films and Media partner - Wavemaker.”

Piyush Pandey, Chairman Global Creative & Executive Chairman India, Ogilvy, remarked, “I am delighted that the people’s choice is also the jury’s choice. I am very proud of the team that worked on it.”

About the film:

https://www.ogilvy.com/work/shah-rukh-khan-my-ad