Cannes Lions 2023 Day 4: Grand Prix for Ogilvy India; Publicis Italy | LePub wins

India’s winning streak continues at Cannes Lions 2023. On Day 4, Ogilvy India brought much cheer by winning a Grand Prix for the much applauded Shah Rukh Khan - My Ad campaign for Mondelez Cadbury Celebration. The win was in the Creative Effectiveness Lions category.

India also secured one Gold, two Silver and three Bronze Lions across 5 categories.

Meanwhile, on the fourth day of the Cannes Lions Festival 2023, Publicis Italy | LePub won 7 Lions (1 Gold, 2 Silver, and 4 Bronze), as their campaigns for Heineken and Barilla claimed top spots on the podium.

The Barilla Passive Cooking project, created by LePub Italy, secured 2 Bronze Lions in the Brand Experience & Activation and Innovation categories. Meanwhile, the Heineken campaigns achieved an impressive 5 Lion wins, including 1 Gold, 2 Silver, and 1 Bronze in the Brand Experience & Activation category.

The winning campaigns include The Closer (by LePub Italy & LePub Netherlands), Heinekicks (by LePub Italy, BBH & LePub Singapore), and 0.0 Barriers (developed by LePub Brazil). The latter also earned 1 Bronze Lion in the Creative Commerce category.

Advertising
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment