Cannes Lions Advertising Festival announces 'Media, outdoor & radio' winners

Cannes Lions International Advertising Festival has announced winners for the Media, outdoor & radio actegory. The Media Lions category, which saw a 17.5% rise in entries this year to 2,162, was judged by 25 international media professionals chaired by Laura Desmond, Global Chief Executive Officer of Starcom MediaVest Group. 199 entries were shortlisted with 8 winning Gold, 11 Silver and 28 Bronze Lions. Leo Burnett Sydney took home the Media Grand Prix for their "Eos Photochains' Canon Australia entry.

The prestigious Media Agency of the Year was also presented to Leo Burnett in Sydney with Fischer Portugal taking second place and in third, Lew'Lara\TBWA São Paulo.

Of the 3,822 entries in the Outdoor category, 419 made it to the shortlist with a total of 122 selected as winners ' 17 Gold, 43 Silver and 60 Bronze. This year saw the introduction of two Outdoor Grands Prix, one for Billboards & Street Furniture and Posters, which was won by Anomaly New York for their Diesel campaign "Smart May Have the Brains', "Smart Critiques' and "Smart Had One Good Idea' and another for Ambient which was awarded to Del Campo/Nazca Saatchi & Saatchi Buenos Aires for their advert for Inbev "Andes Teletransporter'. Tay Guan Hin, Regional Executive Creative Director of JWT Asia was President of the Jury.

The Radio Lions jury, led by Paul Lavoie, Taxi's Chairman and Chief Creative Officer, judged, voted and deliberated on a total 1,253 entries and selected 10 Gold, 12 Silver and 33 Bronze winners from a shortlist of 178. The Jury decided not to award a Radio Grand Prix this year.

Also honoured at the ceremony were the Gold winners of the Young Lions Media Competition which went to the team from Denmark.