CaratLane celebrates seventh anniversary with on ode to #WomenOfMettle!

CaratLane, one of India’s first and largest online jewellery store is seven years old today. To celebrate the occasion CaratLane is paying its tribute to women through its #WomenOfMettle campaign.

As a brand that celebrates the choices and individuality of the women of today, CaratLane also conducted a survey to honour the top women change-makers that the country is confident about in bringing home laurels and breaking many more stereotypes. The nation-wide study, titled #WomenOfMettle 2016 reveals the top seven following personalities who make the list of India’s Women to Watch Out For in 2016.       

The list of #WomenOfMettle 2016 is led by actor Priyanka Chopra with one-third of the votes (32.5%) for number one position, followed by corporate honchos Avni Shah, VP Product Management, Google Chrome and Kirthiga Reddy, MD, Facebook India with 30% and 30% respectively. Next up in the list are women from sports with 28% votes to Ritu Rani, Captain of Indian Women Hockey Team who recently led us to qualify for Rio 2016 Olympics and Sania Mirza with 24% of the audience rooting for her in 2016. Number 6 on the list with 16% votes is author Jhumpa Lahiri. Followed by Jyoti Deshpande, Group CEO and MD, Eros International with 14% votes for the 7th position. Interestingly, the study discovered varied choice among men and women, and also among different age-groups. (Check attached survey report for more).

With #WomenOfMettle as an anniversary campaign, CaratLane chronicles the women changemakers and the milestones of gender equality that the country has witnessed over the past seven years, alongside its own journey. The omni-channel jewellery brand has invited entries for people to nominate their own #WomenOfMettle through its microsite. (7years.caratlane.com).