CARS24 launches social media campaign #Mentenance

In line with Movember, CARS24, India’s fastest growing tech-enabled used car marketplace, announced the launch of its new social media campaign “Mentenance”. Every car needs maintenance, so do you! to create awareness on men’s health. Understanding the importance of one's health, the company feels that in order to lead a healthy and balanced life, men must take essential steps.

Under this social media campaign, CARS24 spoke to some of their male employees by conducting a personal interview along with professional photos shoot of Healthy, Fit and Happy Men on their fitness and healthy mantra and shared their mantra through a social media campaign.

Bineet Devrani, Assistant Manager- Marketing at CARS24 and one of the models said, “Cross-fit is my key to fitness; I also cook healthy food by myself (mostly salads, and lot of greens). Choosing the healthy lifestyle has made me happier, I became more focused and active at work, and it definitely helped me strike the right balance between work and home”

Across the world, men die at an age average six years before women, and for reasons that are largely preventable. Which means men can all take action to live healthier, happier and longer lives. Most men consider their car to be their baby, a companion or a friend; they name it and treat the machine like it has soul underneath the hood! They spend immense amount of time and money in maintaining their cars; buying accessories, shampoo, wax and different shiners to keep the machine in top condition. The same doesn’t apply when it comes to taking care of themselves and their health.

Thinking of health tips and inspiration to get fitter, the first image that strikes to the head would be a well sculpted body, extra-ordinary looks and healthy beings. However, all the models who took part in the “Mentenance” photo shoot showcasing the best versions of themselves by choosing a healthy lifestyle. These men would inspire other men to take simple steps in their daily lives for a healthy living.