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CASAGRAND ropes in Vijay Sethupathi to endorse CASAGRAND FirstCity

South India’s leading real estate developer, CASAGRAND ropes in Vijay Sethupathi, to endorse its signature project CASAGRAND FirstCity located at Sholinganallur. Highlighting the USP of the project, its lowest price point and unbelievable features offered, Vijay Sethupathi will also be seen announcing the launch of its Phase II with an intriguing campaign “Chennai, you have never seen anything like this ever, Challenge Ku Ready Ah”.   

Having established a strong leadership in South India as the largest and the most credible player in the residential segment, over the years, CASAGRAND has developed over 110 projects across Chennai, Bengaluru and Coimbatore. Staying true to its proposition of developing superior homes with the best in class amenities at the lowest price in the market, the company has established a strong connect with the people developing a solid image as the people’s loved and most preferred real estate brand. With an aim to further strengthen its connection with the aspiring home buyers the company has associated with renowned actor Vijay Sethupathi, popularly known as the Makkal Selvan, who will be seen endorsing its signature project, CASAGRAND FirstCity.

5 minutes from Sholinganallur junction, launched with a singular focus to offer homebuyers a king size life, CASAGRAND FirstCity is an all-in-one magnum opus community that breathes luxury at every step. Taking inspiration from the nuances of classic Roman architecture, the project is designed in such a way to offer home buyers an unparalleled lifestyle at an affordable price at Rs.3999/sq.ft– lowest priced in the region. Located at the fastest growing south suburban of Chennai, this unique project is sprawled across 15 acres of serenity, housing over 1693 premium 2,3and 4 BHK apartments along with 100+ amenities, which is a first-of-its-kind in the city. Stepping up the luxury quotient, the project boasts a 1.5 acre plush club-house, with a 5 acre of greenery, designed with vehicle free open recreation space making it senior-citizen and kids friendly. While the Phase I of the project received an overwhelming response from homebuyers, the company has now announced the launch of its Phase II.  The apartments start from INR 49 Lakhs onwards.

Commenting on the occasion, Mr Arun Mn, Founder and Managing Director of CASAGRAND said, “We are extremely happy and delighted to have associated with the people’s most favorite actor Vijay Sethupathi, popularly known as the Makkal Selvan. CASAGRAND is known for developing superior homes, giving keen attention to the quality of build and lifestyle. Having understood the pain of every aspiring homebuyer who puts in his/her lifetime savings into their dream house, we at CASAGRAND have always been keen at offering projects that provide the luxury  lifestyle at an affordable price point which has turned the brand to be the homebuyer's most preferred choice. Today, CASAGRAND is South India’s leading real estate developer and stands as the most trusted developer in the South Indian realty market.”

Speaking of this association, Mr. Vimesh P, Vice President, Marketing, CASAGRAND, Vijay Sethupathi is extremely loved by people and makes others believe in materializing dreams and CASAGRAND also believes in fulfilling every aspiring homebuyer's dream.  Through this association, CASAGRAND wants to communicate that everyone can fulfill their dreams of owning an extravagant home without burning a hole in their pockets. CASAGRAND FirstCity is the signature project of CASAGRAND which received an overwhelming response from both residents as well as NRI homebuyers. The amenities, design, price point and the whole community itself was crafted in such a way to set a new benchmark in the residential space. We are delighted to have Vijay Sethupathi to endorse our signature project which further strengthens the credibility and helps connect our brand imagery with the peoples loved personality. “

The campaign will also have a series of print, digital and TVC promotions to reach all aspiring homebuyers. The TVC will be launched in Tamil and will be aired in all leading entertainment and news channels. The project is approved, RERA no.- TN/01/BUILDING/0114/2021



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