CEAT continues its strong association with the city of Vadodara

CEAT Ltd, India’s leading tyre manufacturer, continued it’s strong association with the city of Vadodara, signing up as the title sponsor for the 6th edition of the City Road Runners marathon which was held on 22nd January 2023. This year marked CEAT's sixth year as the title sponsor. 

The City Road Runners marathon is a one-of-its-kind, prestigious running event that brings together people from all corners of the city to celebrate fitness as a way of life. The run took place on the streets of Vadodara and was an opportunity for like-minded individuals to connect and promote healthy lifestyles. The event featured two categories of runners - Open and Veteran, that compete for the honors across a 5k and 10k run. This year’s edition of the event featured around 700 runners across both categories and was flagged off from Benjamin World School, Gotri. 

Talking about the association with City Road Runners, Mr. Lakshmi Narayanan B, Chief Marketing Officer, CEAT Tyres said, “We are delighted to continue our partnership for the 6th edition of City Road Runners. It is heart-warming to see people across age groups participating in this marathon. Events such as this go a long way towards creating awareness amongst society about the need for an active lifestyle. We hope that this edition of the event will serve as a catalyst in a post-pandemic era prompting people to challenge themselves to lead a fit and healthy lifestyle.”