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Celeberate this Friendships Day with Caprese

Endless conversations, laughing till you choke, sleepovers, gossip, inside jokes, fighting with each other to fighting for each other, a friend fills your life with those sweet memories which truly are irreplaceable.

To celebrate this bond of friendship, Caprese the international high-fashion handbags brand has launched a new digital campaign called #CapreseBFF which culminates in contests through the entire week across all social media platforms to celebrate friendships day.

The campaign features latest collection of Caprese crafted in stylish designs, and shows the pivotal role of friends in different situations in life. The video showcases how friends motivate each other, always have your back and handle all of your baggage! This video is the perfect representation for what friendship stands for and will definitely make you reminisce all the moments you have shared with your BFFs!

To make the experience of watching the video a much more enjoyable one, the brand has announced 3 exciting interactive contests where you and your BFFs can participate by tagging each other on very relatable situations from the video like, a friend that helps you with our fitness goals or a friend that watches over your bag while you burn the dance floor etc.

To top it all, you and your BFF stand a chance to win, irresistible, chic and exuberant Caprese handbags which are a symbol of the international fashion inspired by the isle of Capri.  The bags, which are made with a distinctly modern design language, are perfect for you and your BFF on a night out. They promise to bring a completely new fashion sense to a mass premium segment through high-end fashion imagery and differentiated designs.

Speaking about the friendship day campaign, Sudip Ghose, Chief Executive Officer, V.I.P Industries says, “Caprese is a high-fashion women accessories brand which and with this campaign which focuses on the crucial role of friends in our lives, we aim to make Caprese a much more engaging brand for our target audience while simultaneously making them aware about our differentiated designs and creations.”

Be a #CAPRESEBFF this friendships day!

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