Celebrate Onam with Whirlpool’s ‘Onam Houseful’ offer

 In keeping with the festive spirit, Whirlpool of India, a subsidiary of Whirlpool Corporation, the world’s leading manufacturer and marketer of major home appliances today announced an exciting consumer promotion offer for the people in Kerala. The Whirlpool offer, titled ‘Onam Houseful’, offers consumers assured gifts as well as a chance to win 301 exciting grand prize comprising of Whirlpool appliances ranging from refrigerators, washing machines to microwave ovens. The ‘Onam Houseful’ offer is valid from July 20 till September 20, 2016 across all Whirlpool authorized outlets in Kerala.

Speaking at the launch of the ‘Onam Houseful’ promotion, Mr. Sunil D'Souza, Managing Director, Whirlpool of India Ltd. said, “based on our attractive promotional offers for Onam, we also wish to consolidate our leadership position in Kerala. We are targeting a growth of 30% during the festival period. The Company recently announced that it has declared record profits and has experienced a jump of 25.9% over the same quarter last year”. The Company is supporting its promotion offers with an aggressive 360 degree communication campaign across mediums like television, print, radio, outdoor, digital, retail activation etc.

With the ‘Onam Houseful’ offer, customers get the most value from their festive shopping as on purchase of each Whirlpool appliance, the purchaser is entitled for one assured gift along with a scratch card. The card encourages the purchasers to participate in a lucky draw contest and stand a chance to win another Whirlpool Appliance as a grand prize. The purchase of a Whirlpool Microwave Oven, RO Water Purifier, Direct Cool and Frost Free Refrigerators, Semi-Automatic and Top Loading Washing Machines and Air Conditioners will entitle customers to fabulous assured gifts along with an opportunity to win the bumper prize which could be any one of the following - Direct Cool Refrigerators, Frost Free Refrigerators, Microwave Ovens, Top Loading or Semi-Automatic Washing Machines.

The assured gifts comprise of a Philips citrus juicer (with all Stainwash and all Fully Automatic 360⁰ Washing Machines, French Door Refrigerators and 340L and below Frost Free Refrigerators),  Bajaj Kadai with lid (with 245L and below Direct Cool Refrigerators, all Convection Microwave Ovens and with 258L, 278L and 305L Double Door Frost Free Refrigerators) and a Tupperware 750ML Flip-top 3 bottle set (with purchase of all grill/solo Microwave Ovens, RO Water Purifiers, all Semi-Automatic Washing Machines, White Magic Fully Automatic Washing Machines, 245L Classic Plus Double Door Frost Free Refrigerator and 215L and above Direct Cool Refrigerators). Gifts worth Rs. 9.5 Cr are being given away by the Company during the promotion period.

Whirlpool is offering consumers with an enhanced Home Appliance line up comprising of star rated Refrigerators, Split ACs, Microwave Ovens and Washing Machines. Whirlpool’s recent offering is its Intellisensors technology in NeoFresh range of Double Door Frost Free Refrigerators which can sense the external temperature, the internal load and constantly adjust the cooling inside for long lasting freshness. Similarly, the flagship 6th sense Stainwash Ultra clean technology in Washing Machines with its unique soak, 3D scrub, agitation and built-in heater gives deeper penetration of detergent removing 25 tough stains and eliminating 99.9% harmful bacteria.