Cervelo appoints TCS as technology partner

Tata Consultancy Services (TCS), a leading IT services, business solutions and outsourcing firm has been appointed as the official technology partner to the pro-cycling team ' Cervélo Test Team (CTT) until 2012. CTT is a Switzerland headquartered team with 39 male and female riders from Europe, North America and Australia, including the 2008 Tour de France winner - Carlos Sastre.

In addition to team sponsorship, TCS will support the team by providing technology services in kind.

"A focus on going beyond business and engaging with the community has always been the defining principle of TCS and the Tata Group. Given our growing business interests and presence in Europe, we constantly look to give back to the communities we work in by supporting wellness through sports," said A S Lakshminarayanan, Vice President & head of TCS Europe.

TCS will put in place a specialized team to work with Cervelo and identify how technology can be better leveraged to enhance the performance of the team. "We are immensely pleased to have Tata Consultancy Services as our official consulting and IT technology partner. As a global leader in IT, TCS has improved the business performance of some of the leading companies in the world. We are looking to harvest this same expertise to improve the performance of our cycling team", said Gerard Vroomen, co-founder of Cervélo.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment