Channel 4 launches new reality destination ‘4 Reality’ on youtube
Channel 4 has today launched a brand-new destination, 4 Reality, bringing all the drama of fan favourite Channel 4 reality shows to YouTube, featuring full length episodes alongside social shorts and exclusive new content.
In a Channel 4 -first, from the 28th November, episodes of the highly anticipated brand-new series of Celebs Go Dating will land on YouTube at the same time as they arrive on All 4, immediately after the linear broadcast on E4. This means those catching up, can do so on the platform of their choice.
4 Reality will serve as a fan-focused home for the best of Channel 4’s biggest reality shows, offering viewers full-episodes of runaway smash-hit reality series like Married at First Sight UK, alongside compilations and ‘best of’ clips from powerhouse titles such as Made in Chelsea.
4 Reality will aim to engage a younger female audience aged 16-24 and will join an already thriving collection of community-focused bespoke Channel 4 channels on YouTube, including 4 Comedy, 4 Documentaries, 4 Entertainment, 4 Sport, 4 Lifestyle and the recently launched Channel 4.0.
Matt Risley, 4Studio Managing Director said: “Fandoms are at the heart of 4Studio’s strategies to reach and engage digital audiences, and 4 Reality is the perfect way to harness the passionate conversation already happening around some of our biggest, and most entertaining reality shows on YouTube.”