Channel Factory enters India in collaboration with Y&A Transformation

Channel Factory today announced it is entering India through a strategic  collaboration with Y&A Transformation to offer its globally accepted ad tech solutions to YouTube advertisers in India. 

Channel Factory (CF) is a google certified global technology and data platform which helps maximize performance efficiency and contextual suitability to deliver quantum leaps on campaign performances across various KPIs including cost, all these achieved in a brand safe environment also.   CF has been delighting global advertisers on YouTube for some time now. 

Y&A Transformation is a business transformation company focused on helping businesses become more agile, innovative, collaborative and embrace the #NextPractices in the areas of consumer connect and revenue growth. 

Commenting on the  India launch, Mr Robin Zieme, Chief Growth Officer – Global, Channel Factory said “We are delighted to enter the Indian market in collaboration with Y&A Transformation. India is one of the most happening and a very matured digital markets.  If the recent IPL bids or the 2023 Adex projections are any indications on where digital ad spends in India are headed, we believe we are at the right place and right time.  Our API pings YouTube half a billion times each day which helps us provide a real picture of the ecosystem to the advertisers. We have been delivering compelling value to global advertisers and this helped us place US$550 million worth of ad revenue with YouTube last year, almost doubling the investments each year.  There’s a lot advertisers can gain from our solution. We are proud of our partnership with Y&A and wish them the very best” 

Commenting on the opportunity and the strategic partnership,  Mr Yesudas S Pillai, Founder, Y&A Transformation and Country Lead, Channel Factory  said “We are thrilled to be bringing the Channel Factory proposition to India. We soft launched in India few weeks ago and already running campaigns for Amazon, Sugar Cosmetics, TVS Tyres, Naukri, Too Yum, Zee etc to the clients’ delight.  It is indeed an experience it to believe it platform.  What we bring on the table is a well balanced mix of  clean first party data, machine curation, human intelligence and the Realtime  CF learning from running various global campaigns of scale across categories.  It is indeed the one stop solution for advertisers who are seeking to align their brands with the best content and reach the right audience. We are quite encouraged by the traction we are witnessing and looking forward to building CF into size and scale”