CHARLES & KEITH welcomes 2024 with a refreshed graphic identity
CHARLES & KEITH kickstarts the new year with a revitalised graphic identity, unveiling a new reiteration of its logo along with a brand-new emblem and monogram that will be featured across different CHARLES & KEITH products, starting from Spring 2024. An approachable and timeless design that embodies the CHARLES & KEITH values of being accessible and aspirational, the new graphic identity encapsulates the brand’s DNA — reflecting its humble beginnings as well as the embrace of its Asian roots whilst building a global brand. “We are excited to start a new chapter and present the redesigned logo in tandem with our first-ever emblem and monogram. Each element was thoughtfully designed, an ode to our beginnings with the inclusion of our initials, the ampersand reflecting the brand's natural duality,” share CHARLES & KEITH founders, Charles Wong and Keith Wong. A duality that is both classic and modern, the logo, emblem and monogram will serve as a universal visual language that will be instantly recognisable as CHARLES & KEITH takes bold steps into the future. Continuing its commitment to foster social and environmental responsibility, the brand will also debut new product packaging with this refreshed graphic identity. From shoe boxes to shopping carriers, all elements are made with responsibly sourced materials, such as recycled sugarcane pulp. This sustainable material features an au naturale grey hue – a longstanding trademark for the brand – will be used throughout the main CHARLES & KEITH collection line.
Marketing
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