Chef Sanjyot Keer and Monk Entertainment bring back Chef It Up for a fresh

Following the phenomenal success of Chef It Up Season 1, renowned chef and culinary sensation, Sanjyot Keer, is thrilled to announce the highly anticipated Chef It Up Season 2. This season, Chef Sanjyot Keer is teaming up with his talented celebrity and creator friends, including Jemimah Rodrigues, Karishma Tanna, Yashraj Mukhate, and Tanmay Bhat, to deliver an exhilarating cooking challenge like never before in partnership with India’s leading online supermarket, BigBasket’s bbnow.

Chef It Up Season 2 promises an engaging and entertaining twist as the guests take on the challenge to recreate one of the most popular dishes from Chef’s enterprise ‘Your Food Lab.’ While Chef Sanjyot cooks the same dish alongside them, the guests will not be able to see him. Their task is to follow Chef Sanjyot’s instructions verbally and showcase their culinary prowess to see if they can truly ‘Chef It Up?’.

The first season of Chef It Up received widespread acclaim for its innovative format and delectable dishes. With the new season, he aims to take the excitement to new heights with the participation of the unique guest lineup. Each episode will present a unique cooking challenge that will put their skills and creativity to the test, creating a delightful experience for both the contestants and the audience.

“I am incredibly excited to collaborate with Tanmay, Jemimah, Karishma and of course, Yashraj for Chef It Up Season 2. It’s a fresh and challenging concept that will not only test their cooking abilities but also create an entertaining and fun experience for the audience. When brands like BigBasket’s bbnow come aboard to support unique content creation ideas, our job as digital content creators becomes so much more exciting and worthy of the effort!,” said Chef Sanjyot Keer- Founder of Your Food Lab and Digital Content Creator.

Commenting on this collaboration, Mr Anand Bhaskaran- Head - Digital Marketing & Marketing Communications, BigBasket said, “When the opportunity presented us to collaborate with Your Food Lab and Chef Sanjyot Keer, it just clicked. We felt Chef Sanjyot's focus on excellence, combined with the fun vibe of the show, would resonate with the digitally native audience that's core to bbnow. We hope the audience will have as much fun watching the show as we did making it.” 

BigBasket, India’s leading online supermarket, has joined hands as the brand partner for Chef It Up Season 2; a treat for food enthusiasts, cooking aficionados, and fans of the guests, promising a thrilling and mouth-watering experience for all. 

Their commitment to delivering quality and fresh ingredients perfectly aligns with the essence of the show, making them an ideal partner for this exciting culinary journey. Stay tuned for the episodes filled with laughter, creativity, and culinary surprises. 

 

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