Cheil appoints Samrat Das Gupta as Head, Experiential Marketing

Cheil India has brought on board Samrat Das Gupta as Head, Experiential Marketing.

Das Gupta is an accomplished marketing services and communications specialist, with rich experience spanning 16 years. He was previously associated with Grey Group India as Vice President & Business Head and has worked across brands such as BAT, P&G, GSK, Nokia, Mars and ITC. Working across the geographies of South & South East Asia has equipped Das Gupta with deep understanding of Asian consumers and emerging markets.

Commenting on the appointment, Shiv Sethuraman, Group President, Cheil South-West Asia, said, “Samrat’s track record and credentials are impeccable. Our Retail & Activation businesses are expanding rapidly and are a significant growth vector for Cheil. We are excited to have someone of Samrat’s calibre on board with us.”

On his new role, Das Gupta said, “Increasingly, consumer experiences are becoming critical to the success of brands. With a growing focus on integrated marketing services, the endeavour at Cheil is to build a comprehensive experiential offering. When Shiv outlined his vision and growth plans to me, it was an easy jump on to this exciting, yet challenging, bandwagon at Cheil.”

Das Gupta’s knack for effectiveness won him recognition at the Asian Marketing Effectiveness Awards with a Gold for Samsung’s ‘Jeet Lo Dil’ campaign and a Silver Effie (Asia Pacific) for Nokia Bangladesh’s ‘Lost in Translation’ campaign.