Cheil Worldwide creates new TVC for Samsung Air Conditioners

In past few years Samsung has taken quantum leap in AC technology which commenced from perfecting one to fight the external elements, to the latest being an innovation to improve the indoor elements. A research validation shows that indoor air breeds many viruses, which are a cause of major illness.

Furthermore, Cheil's new age Lifeshare planning model pointed towards the fact that Homes occupy a prominent place in one's quest for a successful life. It is this quest for success that makes one live in multiple domains comprising office, school, shopping, entertainment, but it's the home that is the nerve centre of everything. Whilst ensuring that homes are comfortable and healthy, another constant quest is that of Health and making indoor air healthy is one more way of ensuring that homes become healthier.

This new commercial by Cheil Worldwide, effectively demonstrates the revolutionary S Plasma technology that frees indoor air of all kind of viruses, including the dreaded H1N1 virus. Cheil's cohesive consumer research on the technology virus doctor resonated with the audience as it gave them the power to control the quality of air inside their home, which was otherwise unattainable. The challenge of course, lay in communicating this in a manner that would create a sense of awareness amongst the consumers on the quality of air they were breathing. This is where "the no wall" TVC idea, scored high in the link research. It truly communicated that no matter how well you protect your family within the four walls of your home, they remain unprotected till the time there are viruses inside the home.

Samsung home appliances brand ambassador Priyanka Chopra enunciates this extremely well as she walks through a street watching everyone in their "no walls" homes. And as they worry about healthy indoor air, Priyanka Chopra brings home the benefits of Samsung's new revolutionary S Plasma technology that frees indoor air of all kind of viruses, including the deadly H1N1 virus.