Chetak celebrates four decades of father-son memories

The Chetak, an emblem of freedom and aspiration, has been an integral part of the Indian landscape for over four decades. This Father’s Day, Chetak embarked on a heartfelt journey to honour the cherished memories shared by individuals and their fathers, reinforcing the enduring bond between families and this legendary scooter.

The Chetak holds a special place in the hearts of every Indian, regardless of generation. From fathers passing down tales of their own rides to capturing moments with the new all-electric Chetaks, the scooter continues to create lasting connections.

To connect with those who have tagged Chetak over the years on Instagram, a personalised outreach campaign was launched by Chetak and Ogilvy. Through heartfelt direct messages, individuals were invited to share their fondest memories with their fathers and Chetak scooters. The response was overwhelming, reaffirming the scooter's everlasting legacy.

Taking the initiative further, Chetak shared these captivating stories, in real time on Instagram, strengthening the Chetak community and showcasing the diverse experiences attached to this iconic two-wheeler.

Chetak remains committed to providing Indians with an exceptional journey, guided by innovation, sustainability, and reliability. As it moves into the era of electric mobility, Chetak embraces its heritage and the memories etched in the hearts of millions. The outpouring of love and nostalgia this Father's Day showcased the deep-rooted connection between families and their beloved Chetak.