‘Chingles Filz’ Chewing Gum Of DS Group Collaborates With Snapchat To Gamify ‘Chewing Gum Day’

Dharampal Satyapal Group (DS Group), a pioneer in the Indian consumer goods industry, is delighted to announce its groundbreaking collaboration with Snapchat to celebrate World Chewing Gum Day. Leveraging Snapchat’s cutting-edge Augmented Reality (AR) lens technology, Chingles Chewing Gum has created an interactive and immersive experience for its users.

Chingles Chewing Gum has always been at the forefront of innovation in the confectionery industry. This World Chewing Gum Day, the brand has taken a bold step by harnessing the power of Snapchat’s AR lens technology. The campaign #ChinglesChewingGumChallenge on the Snapchat platform aims to engage users by incorporating jaw-tracking technology into a gamified lens, providing an unprecedented and enjoyable chewing gum experience.

Mr. Arvind Kumar, General Manager, DS Foods Limited (Confectionery), expressed his enthusiasm for this collaboration, saying, “‘Chingles Filz’ Chewing Gum is a brand known to be full of life and laughter that brings a smile to everyone’s face. We are confident this AR-driven campaign for Chingles Filz on Chewing Day will excite consumers and liven them up taking our consumer engagement to a whole new level, pushing boundaries, redefining consumer engagement, and creating memorable experiences. We look forward to seeing how this unique initiative resonates with the Chingles audience and adds a delightful twist to Chewing Gum Day celebrations.”

Key highlights of the Chingles Chewing Gum Snapchat AR Lens for World Chewing Gum Day:

1. Immersive Gameplay: Users can experience the joy of chewing gum in a playful and interactive way. The lens uses jaw-tracking technology to simulate the act of chewing gum, creating a lifelike and engaging experience.

2. Engaging Challenges: The lens offers exciting challenges and games related to chewing gum. Users can compete with friends and fellow Snapchatters, adding a competitive edge to the celebration.

3. Customized Chingles Fliz Branding: The lens prominently features Chingles Chewing Gum branding, reinforcing the brand’s association with the joy of chewing.

4. Shareable Moments: Users can easily share their chewing gum adventures with friends and followers on Snapchat, spreading the fun and excitement of World Chewing Gum Day.

5. Educational Content: In addition to the games, the lens also provides interesting facts and informationabout chewing gum, its history, and the benefits of chewing gum.