Choose quality says Motilal Oswal in new campaign

Motilal Oswal Financial Services Ltd (MOFSL), India’s leading financial services company, have come out with a new TVC ad campaign building on its positioning as an equity investing expert.

This is the fourth TVC ad campaign in the series. While the previous themes focused on MOFSLs equity focus and how to tackle market volatility, this time the theme is on investing in quality stocks in your portfolio.

While poor quality stocks may perform in the short term, in the long run, they are sure to hurt your equity portfolio. So invest in quality businesses over the long term and achieve your financial goals.

Speaking on the film, Ramnik Chhabra (Director Marketing MOFSL) said, “It is important to focus on quality. Especially in pessimistic or exuberant times when one can get carried away and invest in poor quality stocks. This is sure to hurt in the long term. At MOFSL, our investment philosophy of QGLP (Quality Growth Longevity Price) has a sharp focus on identifying quality stocks and holding onto them for the long term. This is what we are advising through this ad campaign as well.”

Highlighting the creative idea behind the campaign, Garima Khandelwal & Azazul Haque, Chief Creative Officers, Mullen Lintas said “Motilal Oswal now has a tonality that’s undeniably distinct and it’s pure joy to arrive and execute the brand message using an insight that lands it surprisingly. MO has established its focus on equity with the first set of campaigns, and we now wanted to communicate the legacy of quality in its equity portfolio and the relevance of the same in times where if the market spikes, one can only profit if the equity portfolio is of good quality. The creative idea is of epic fails, where things with bad quality failing hurts really bad, just as bad as having an equity portfolio that’s not good quality.”

Credits:

Brand Name: Motilal Oswal Financial Services

Team:   Ramnik Chhabra, Director Marketing

Charles Nadar, Vice President Marketing

Name of the Agency: Mullen Lintas

 Creative Team: Garima Khandelwal, AzazulHaque, RipankaKalita, Ashwin Joharapurkar, Shashank Salaskar, Chandni Dave, Johns Joy

Account Management: Vikas Mehta, Priya Balan, Miloni Shah

Planning: EktaRelan

Films (Agency): SatyajitGanu

Production House details: Earlyman Films

Director: AbhinavPratiman

The campaign breaks on business news TV, digital, social media as well as ambient media like airports, bus shelters etc.