Chrome Digital Track: DC vs GT IPL 2023 peak 9.5 million views

Jio retains the digital rights for live streaming IPL (Indian Premier League) matches across India. Internet users can live-stream these matches through JioTV app or  JioCinema app. This acquisition of digital rights has increased the reach and engagement of IPL amongst cricket enthusiasts and local sports fans who prefer to watch matches on their mobile devices and smart TVs. On April 4th (Tuesday), Delhi Capitals (DC) went against Gujarat Titans (GT) where the latter claimed its second consecutive win of this season, thus moving GT to the top of Points Table.

The viewers have been gradually switching their viewing habits online. India boasts a generous market of internet users by reaching 836 million subscriptions as of September, 2022. These numbers are projected to reach over 1100 million internet users by the end of year 2025. Smartphone users capped at 510 million Connected TVs crossed the 18 million mark as of January, 2023. 

In keeping up with these evolving trends, Chrome DM had recently introduced ‘Digital Track’ that measures the reach and engagement of online content/ shows. It tracks unique views to get a more comprehensive understanding of the actual number of users that have interacted with a particular content or a show. According to the data sourced from Chrome Digital track on April 4th, the match was watched by almost 39.2 million unique viewers across India where it managed to capture 9.5 million concurrent viewers at peak viewing times. Across HSM market, the content was consumed by 31.6 million unique viewers. 

In conclusion, this partnership has been mutually beneficial since it has helped IPL reach a wider audience and has also increased the user base of Jio's digital services.